The recent business survey from the ISM shows an uptick in Japan's services activity, which touched 51.5. The uplift of the services sector in December is attributed to improved demand & and confidence.
For Japan, one of its main drivers is the services sector, which has shown consistent growth for 16 months in a row. This strong growth has allowed the Japanese economy to offset the negative impact of the manufacturing sector.
In November, the PMI reading was 50.8, which has now jumped to 51.5, according to the latest survey. The November reading was one of the worst in 2023, which suggests that Japan is doing really well!
Although the readings for November & December were under 52.00, it was still in the expansion phase. If we look at the headline figure of PMI, it could have been better when we look at the numbers from early 2023.
The survey highlighted an improvement in the business volume, mainly driven by strong domestic demand. In addition, the survey also showed an improvement in the sentiment of Japanese firms. According to them, they are confident and optimistic about the improved economic activities.
Overall, the optimism of Japanese firms is now standing at a 4-month high. At the same time, employment growth and business expansion also show a solid upward trend.
contraction was seen for the third consecutive month in terms of new exports. However, the intensity of the downturn has gone down.
Operating costs, which are also important factors, significantly increased and reached their highest point since August 2023. According to experts, input inflation was fueled by increased labour, fuel, and raw materials costs.
One of the significant factors that is lending strength to Japan's services sector is the increased inflow of tourists. Available data shows that 2.44 million million tourists visited Japan in November, a yearly high!