Netflix has officially stated the company has no plan to show advertisements on its streaming services. However, the company didnt rule out the same may not be enforced in the future.
Chief Spencer Neumann said it is too early to say whether Netflix would remain ad-free forever. Some analysts had recently urged the streaming company to accommodate advertisement and offer a lower-cost tier to low-budget customers. In the past couple of quarters, the new subscribers base has been witnessed declining and the fall has been about 43 percent so far in 2022.
Meanwhile, rival Walt Disney has announced to offer an ad-supported streaming service. The same is learned to be followed by Comcast Corp and WarnerMedia.
Neumann added that the subscription business of the company is scaling well globally and they have built their business for such customers who like to watch TV shows and movies ad-free. Hence, it is hard to ignore this and this is the reason offering commercials does not make sense now.
2022 is viewed as a learning year for their business and probably nothing big is to be announced in the period of about a year from now, mentioned the CEO.
Netflix was founded by Reed Hastings and Marc Randolph in August 1997. It is a subscription streaming service provider and headquartered in California, United States.
The platform offers a huge library of TV series and movies through distribution deals. It simultaneously offers several own productions under the name Netflix Originals. It currently has more than 221 million subscribers from across the world. About 74.6 million subscribers are based in the US and Canada.
The service can be accessed through dedicated apps for set-top boxes and smart TVs or internet browsers like Chrome and IE on computers.
Netflix has offices in several countries outside the US including France, the Netherlands, Brazil, India, South Korea, the United Kingdom and Japan.