BMW has increased its margin forecast for the year 2023 and has also expressed its plan to keep the prices stable. The car manufacturer is expecting an increase in the margin by 8% to 10% for the year 2023.
In 2022, the company had a target of 7% - 9% only, which tells us that it is optimistic about 2023. The company also promised stable prices for 2023 but if we look back, the company has a history of raising car prices.
This means that even if the cost of manufacturing is increased, the company will have to bear it rather than pass it on to the customers. So it might be good news for the customers but it will put a dent in BMW's profitability. However, the positive side of this is an increase in sales.
BMW has set a long-term plan in which it wants to transition towards electric-powered vehicles. So far, the company is hopeful of reaching a target of 50% before the end of 2030.
In fact, BMW has revealed that its plan is moving at a much faster pace than initially expected. So if we get more electric-powered cars from BMW in the current and next year, it would also make it a big name in the EV segment.
For the year 2023, the growth of EV sales by BMW is expected to slow a little compared to 2022. Just last year, the company sold 215,000 EV cars which is almost double when compared with a year earlier.
By 2025, BMW believes that 25% of its sales will be coming from battery-powered electric cars. And by the end of 2026, the number will rise to 33%, which tells us that the company has a clear goal ahead of it.
BMW is also a major advocate of hydrogen-powered cars and has the plan to begin the production of such vehicles in the next few years. However, it still remains to be seen whether it would prove to be an alternative to EV cars or not!