One of the biggest worries of investors and companies is the current health of the economy. Many have even warned that the economy is getting so slow that it might seize up and lead to recession. If we look at the Fed, it is in an aggressive mood and is introducing sharp interest rates. The speed of the rate hikes was even faster than what many investors could expect!
The current path of the Fed is not good for the technology companies such as Alphabet. If things get tough, the tech products will be the first which could be abandoned by the consumers. If you think about it, no one will skip on bread, milk, or even electricity. But when it comes to running ads or other tech products, they could be skipped!
That's why tech companies are now thinking of delaying their investment and expansion plans. In fact, even the investors are acting cautious and are liquidating the risky assets.
Sundar Picha (CEO of Alphabet) has also expressed some concerns about the current economic conditions. H said that the economic conditions are very uncertain and certainly not good for business.
It is getting difficult to understand the macroeconomic elements amid the rising uncertainty. These views were expressed at a recent conference (annual code) in Los Angeles.
Poor macroeconomic performance can lead to lower ad spending and consumer spending as a whole. For a tech company such as Alphabet, this is bad news!
In case of a recession, the ad revenue generated from YouTube and Google could be hurt significantly. I mean, who would expand their marketing and advertising budgets in a time of a recession and poor consumer spending?
The cash cow of Google is advertisements, without any doubt - Experts believe that this will be hurt significantly given the current economic conditions around the world.