How To Buy Standard Life Shares

You can buy Standard Life shares with one of the brokers below depending on the type of trading you wish to conduct. You can buy Standard Life shares with a broker like eToro or you can trade Standard Life CFDs with XTB you can begin trading Standard Life shares right away.

If you are buying shares in UK or Europe eToro offer 0% free commission on stocks. This is a big eToro selling point.

when a client buys Standard Life stock at 1x leverage with eToro its completely free and they are buying the underlying stock. Also with eToro, clients can buy fractional shares – Min deposit is $200, but $50 is the minimum trade on stocks. eToro are one of the cheapest places to buy stocks.

Broker eToro XTB IC Markets AvaTrade Roboforex FP Markets
Used By 20,000,000+ 250,000+ 180,000+ 200,000+ 10,000+ 10,000+
Share Dealing USA stocks :
UK shares :
CFD trading :
USA stocks :
UK shares :
CFD trading :
USA stocks :
UK shares :
CFD trading :
USA stocks :
UK shares :
CFD trading :
USA stocks :
UK shares :
CFD trading :
USA stocks :
UK shares :
CFD trading :

Scroll down to read our indepth article on How To Buy Standard Life Shares. What you should know, Types of trading Standard Life Stock and CFD's. Pros and Cons, everything is explained below.

How To Buy Standard Life Shares Table of Contents

Standard Life Financial Details

Financial Details

Standard Life Stock symbol SLA
Standard Life Sector and Industry Financials Asset Management
Standard Life Exchange LSE - London Stock Exchange
52 Week High £333.4
52 Week Low £205.80 
Standard Life Market Capitalisation 5.73B
Standard Life Average Volume 5,826,683
Standard Life PE 7.19
Standard Life EPS 37.2
Stock Currency GBP

Overview of Standard Life

Standard Life is an British Financials Asset Management company currently traded on the LSE which fully known as the London Stock Exchange.

Standard Life trades under the stock symbol SLA on the LSE.

Standard Life shares are exchanged in GBP on the LSE.

Standard Life has a current share price of £267.60 GBP dated 31/01/2020.

The highest Standard Life share price over the last 52 weeks was £333.4 GBP and its lowest price over the last 52 weeks was £205.80  GBP. That is a 52 week price range of £205.80  - £333.4.

Standard Life Trading Volume and PE

Standard Life currently has 2.18B active shares in circulation traded through the LSE exchange.

Standard Life market capitalization is £5.73B with an average daily trading volume of 5,826,683 shares.

Trading volume is the amount a security that was traded during over a certain duration. When talking about shares volume refers to the number of shares that have been bought and sold during a given day.

Standard Life has a Price Earning Ratio ( PE ) of 7.19 and earning per share ( EPS ) of 37.2. Generally speaking Standard Life having a high P/E ratio means that Standard Life investors forsee increased growth with Standard Life in the future. The current average market P/E ratio is roughly 20 to 25 times earnings. Companies that are losing money do not have a P/E ratio.

Standard Life earnings per share is Disney company profit that's allocated to every Standard Life common stock. Earnings per share is calculated by taking the difference between Standard Life's net earnings and dividends paid for preferred stock and then dividing that amount by the average amount of Standard Life shares outstanding.

Standard Life Financial Charts

Financial Details

Standard Life Information

Standard Life Location & Contact Information

Address Standard Life House 30 Lothian Road Edinburgh, EH1 2DH United Kingdom
Phone Number 44-131-225-2552
Website URL

Standard Life Executives and Board Members

Chairman Sir Douglas Jardine Flint
Vice Chairman Martin James Gilbert
CEO/Executive Director Norman Keith Skeoch
Standard Life Board Member Sir Douglas Jardine Flint
Standard Life Board Member Martin James Gilbert
Standard Life Board Member Jonathan P Asquith

How To Buy Standard Life Shares Guide

Buying Standard Life Stocks and CFDs

When investing in Standard Life you have several options as to what type of investment you wish to conduct. You can buy traditional Standard Life shares with one of our listed brokers or you can trade what is known as CFDs or contracts for difference.

We explain in detail the difference between buying Standard Life shares with stock brokers and trading Standard Life with CFDs below.

Standard Life CFD Trading vs Traditional Share Dealing

CFD trading is quite much like stock trading except when you exchange a CFD you do not actually own any Standard Life stock.

If you buy Standard Life shares with a stock broker you actually own a share of Standard Life. When you trade a contract for difference (CFD) you have an agreement with your CFD broker and are speculating that the Standard Life price will change up or down.

Lets explain why you would buy Standard Life as a CFD instead of as a share.

If you went and brought 100 Standard Life shares at $100 a share with a stock broker you own $1000 of Standard Life.

The main difference when trading Standard Life as a CFD and buying Standard Life as a share is contracts for difference offer increased leverage.

Contracts for difference are traded on margin which means to have $1000 invested in Standard Life you would not need to invest the full amount as you would with a stock broker. You could invest a fraction of the amount ( known as the CFD margin ) with a CFD to hold a similar position in Standard Life. Trading an Standard Life CFD allows investors to hold larger positions than their invested amount. Be aware that although investing in an Standard Life CFD like this amplifies any potential profit. It always exaggerates your potential losses which may exceed your amount invested.

If you invested in an Standard Life share with a stock broker you would only lose the amount you invested as you pay the total cost of your position to your broker upfront. There is no leverage.

An Standard Life CFD long would be hoping to profit from a rise in the Standard Life share price. An Standard Life CFD short would be aiming to profit from a fall in the Standard Life stock price. Trading CFDs allows traders to profit from both directions of the Standard Life price on the financial exchange. Giving traders greater chance to move with the financial markets.

With traditional Standard Life shares you can only profit from a rise in the Standard Life stock price.

Standard Life CFD and Stock Market Times

When trading in traditional Standard Life shares you are limited to when the stock exchange is open. You can only buy and sell with your broker when the market is open.

With CFD trading you can deal 24/7 around the clock.

Buying Standard Life Shares with a Broker

Buying shares with a stock broker limits your risk to your initial investment as stock brokers require you to pay for the total amount of your investment. Stock brokers offer no leverage or loans when buying Standard Life stock. This limits your risk to your initial amount invested in Standard Life. You can only lose the amount invested with traditional Standard Life shares. Another benefit of buying Standard Life shares with a broker is that you may be eligible to receive Standard Life company dividends if applicable.

If you Invest in Standard Life via a CFD you have no shareholder privileges as you don't actually own any underlying assets in Standard Life. If you buy Standard Life stock with a broker you may receive shareholder perks and benefits. There are certain requirements to be eligible for some of these Standard Life benefits as in owning a certain amount of stock for a set period.

If you own shares in Standard Life you may be eligible to voting rights at Standard Life shareholder general meetings.

Standard Life Shares and CFDs and Tax

You should confirm with your local tax office but CFDs are free from stamp duty. When trading CFDs losses can be offset against profits when submitting your tax return.

Investment in Standard Life Stocks and shares are only exempt from tax if the Standard Life shares were brought through an ISA ( Individual Savings Accounts ) or SIPP ( Self Invested Personal Pensions ).

Should I trade Standard Life Stocks and Shares or Standard Life CFDs?

There are pros and cons to trading in both Standard Life Stocks and CFDs. Which is better depends on each investor and a few factors.

Investing in Standard Life stocks and shares is better suited for long term investments. Historically Standard Life shares provide better returns over the long term, usually a 10 year period.

Standard Life CFD trading is more suited to intra day and mid term traders. Wth intra day trading on an Standard Life share investors aim to profit on the fluctuating highs and lows of the Standard Life price throughout the day. Day trading as you can imagine focuses on profiting from the daily Standard Life stock price change.

Both types of trading have different benefits and risks. Make sure you have a good understanding of what you are doing before you invest.

With CFD trading as you can short or long an Standard Life stock you can hedge a trade against another trade.

A hedge is an investment that protects the money you have invested from risk. Traders hedge to minimize or offset a loss in value of an Standard Life share price for example to a known amount.

Example Cost of Buying Standard Life as a CFD Trade and Shares Side by Side

*All values below are estimates and are for illustrative purposes only. Please visit a broker for correct prices.

CFD and Share deals differ from broker to broker so check you are aware of the actual costs with your brokers.

Standard Life CFD trade example Standard Life Share deal example
Market price £267.60 £267.60
Broker Deal Invest £53.52 at 1:5 Margin (20%) Buy at £267.60 a share
Deal size 100 shares 100 shares
Initial outlay


(Margin = exposure x 20% margin factor)


(100 shares at £267.60)
Stamp duty No £20
Close price Sell at £321.12 Sell at £321.12
Estimated Profit

(53.52 point increase x 100 shares = £5352)

*Not including commission fees and taxes

(£32112 - £26760 = £5352)

*Not including commission fees and taxes
Trade Standard Life CFDs now with XTB Trade Standard Life Shares now with Etoro

Our team have listed brokers that match your criteria for you below. All brokerage data has been summarised into a comparison table. Scroll down.

Our brokerage comparison table below allows you to compare the below features for brokers offering Standard Life shares and CFDs.

We compare multiple aspects of brokers to help you make a more education decision when investing in Standard Life.

learn more Learn more about eToro
67% of retail investor accounts lose money when trading CFDs with this provider.