How To Buy Sse Shares

You can buy SSE shares with one of the brokers below depending on the type of trading you wish to conduct. You can buy SSE shares with a broker like eToro or you can trade SSE CFDs with XTB you can begin trading SSE shares right away.

If you are buying shares in UK or Europe eToro offer 0% free commission on stocks. This is a big eToro selling point.

when a client buys SSE stock at 1x leverage with eToro its completely free and they are buying the underlying stock. Also with eToro, clients can buy fractional shares – Min deposit is $200, but $50 is the minimum trade on stocks. eToro are one of the cheapest places to buy stocks.

Broker eToro XTB IC Markets AvaTrade Roboforex FP Markets
Used By 20,000,000+ 250,000+ 180,000+ 200,000+ 10,000+ 10,000+
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Scroll down to read our indepth article on How To Buy Sse Shares. What you should know, Types of trading SSE Stock and CFD's. Pros and Cons, everything is explained below.

SSE Financial Details

Financial Details

SSE Stock symbol SSE
SSE Sector and Industry Utilities Utilities
SSE Exchange LSE - London Stock Exchange
52 Week High £1,659.10
52 Week Low £1,068.51 
SSE Market Capitalisation 15.91B
SSE Average Volume 3,416,999
SSE PE 17.23
SSE EPS 89.2
Stock Currency GBP

Overview of SSE

SSE is an British Utilities Utilities company currently traded on the LSE which fully known as the London Stock Exchange.

SSE trades under the stock symbol SSE on the LSE.

SSE shares are exchanged in GBP on the LSE.

SSE has a current share price of £1536.50 GBP dated 31/01/2020.

The highest SSE share price over the last 52 weeks was £1,659.10 GBP and its lowest price over the last 52 weeks was £1,068.51  GBP. That is a 52 week price range of £1,068.51  - £1,659.10.

SSE Trading Volume and PE

SSE currently has 1.04B active shares in circulation traded through the LSE exchange.

SSE market capitalization is £15.91B with an average daily trading volume of 3,416,999 shares.

Trading volume is the amount a security that was traded during over a certain duration. When talking about shares volume refers to the number of shares that have been bought and sold during a given day.

SSE has a Price Earning Ratio ( PE ) of 17.23 and earning per share ( EPS ) of 89.2. Generally speaking SSE having a high P/E ratio means that SSE investors forsee increased growth with SSE in the future. The current average market P/E ratio is roughly 20 to 25 times earnings. Companies that are losing money do not have a P/E ratio.

SSE earnings per share is Disney company profit that's allocated to every SSE common stock. Earnings per share is calculated by taking the difference between SSE's net earnings and dividends paid for preferred stock and then dividing that amount by the average amount of SSE shares outstanding.

SSE Financial Charts

Financial Details

SSE Information

SSE Location & Contact Information

Address Inveralmond House 200 Dunkeld Road Perth, PH1 3AQ United Kingdom
Phone Number 44-1738-456-000
Website URL

SSE Executives and Board Members

CEO/Executive Director Alistair Phillips-Davies
Finance Director Gregor Alexander
Chief Technology Officer Chris Barnicott
SSE Board Member Richard Gillingwater
SSE Board Member Gregor Alexander
SSE Board Member Alistair Phillips-Davies

How To Buy Sse Shares Guide

Buying SSE Stocks and CFDs

When investing in SSE you have several options as to what type of investment you wish to conduct. You can buy traditional SSE shares with one of our listed brokers or you can trade what is known as CFDs or contracts for difference.

We explain in detail the difference between buying SSE shares with stock brokers and trading SSE with CFDs below.

SSE CFD Trading vs Traditional Share Dealing

CFD trading is quite much like stock trading except when you exchange a CFD you do not actually own any SSE stock.

If you buy SSE shares with a stock broker you actually own a share of SSE. When you trade a contract for difference (CFD) you have an agreement with your CFD broker and are speculating that the SSE price will change up or down.

Lets explain why you would buy SSE as a CFD instead of as a share.

If you went and brought 100 SSE shares at $100 a share with a stock broker you own $1000 of SSE.

The main difference when trading SSE as a CFD and buying SSE as a share is contracts for difference offer increased leverage.

Contracts for difference are traded on margin which means to have $1000 invested in SSE you would not need to invest the full amount as you would with a stock broker. You could invest a fraction of the amount ( known as the CFD margin ) with a CFD to hold a similar position in SSE. Trading an SSE CFD allows investors to hold larger positions than their invested amount. Be aware that although investing in an SSE CFD like this amplifies any potential profit. It always exaggerates your potential losses which may exceed your amount invested.

If you invested in an SSE share with a stock broker you would only lose the amount you invested as you pay the total cost of your position to your broker upfront. There is no leverage.

An SSE CFD long would be hoping to profit from a rise in the SSE share price. An SSE CFD short would be aiming to profit from a fall in the SSE stock price. Trading CFDs allows traders to profit from both directions of the SSE price on the financial exchange. Giving traders greater chance to move with the financial markets.

With traditional SSE shares you can only profit from a rise in the SSE stock price.

SSE CFD and Stock Market Times

When trading in traditional SSE shares you are limited to when the stock exchange is open. You can only buy and sell with your broker when the market is open.

With CFD trading you can deal 24/7 around the clock.

Buying SSE Shares with a Broker

Buying shares with a stock broker limits your risk to your initial investment as stock brokers require you to pay for the total amount of your investment. Stock brokers offer no leverage or loans when buying SSE stock. This limits your risk to your initial amount invested in SSE. You can only lose the amount invested with traditional SSE shares. Another benefit of buying SSE shares with a broker is that you may be eligible to receive SSE company dividends if applicable.

If you Invest in SSE via a CFD you have no shareholder privileges as you don't actually own any underlying assets in SSE. If you buy SSE stock with a broker you may receive shareholder perks and benefits. There are certain requirements to be eligible for some of these SSE benefits as in owning a certain amount of stock for a set period.

If you own shares in SSE you may be eligible to voting rights at SSE shareholder general meetings.

SSE Shares and CFDs and Tax

You should confirm with your local tax office but CFDs are free from stamp duty. When trading CFDs losses can be offset against profits when submitting your tax return.

Investment in SSE Stocks and shares are only exempt from tax if the SSE shares were brought through an ISA ( Individual Savings Accounts ) or SIPP ( Self Invested Personal Pensions ).

Should I trade SSE Stocks and Shares or SSE CFDs?

There are pros and cons to trading in both SSE Stocks and CFDs. Which is better depends on each investor and a few factors.

Investing in SSE stocks and shares is better suited for long term investments. Historically SSE shares provide better returns over the long term, usually a 10 year period.

SSE CFD trading is more suited to intra day and mid term traders. Wth intra day trading on an SSE share investors aim to profit on the fluctuating highs and lows of the SSE price throughout the day. Day trading as you can imagine focuses on profiting from the daily SSE stock price change.

Both types of trading have different benefits and risks. Make sure you have a good understanding of what you are doing before you invest.

With CFD trading as you can short or long an SSE stock you can hedge a trade against another trade.

A hedge is an investment that protects the money you have invested from risk. Traders hedge to minimize or offset a loss in value of an SSE share price for example to a known amount.

Example Cost of Buying SSE as a CFD Trade and Shares Side by Side

*All values below are estimates and are for illustrative purposes only. Please visit a broker for correct prices.

CFD and Share deals differ from broker to broker so check you are aware of the actual costs with your brokers.

SSE CFD trade example SSE Share deal example
Market price £1536.50 £1536.50
Broker Deal Invest £307.3 at 1:5 Margin (20%) Buy at £1536.50 a share
Deal size 100 shares 100 shares
Initial outlay


(Margin = exposure x 20% margin factor)


(100 shares at £1536.50)
Stamp duty No £20
Close price Sell at £1843.8 Sell at £1843.8
Estimated Profit

(307.3 point increase x 100 shares = £30730)

*Not including commission fees and taxes

(£184380 - £153650 = £30730)

*Not including commission fees and taxes
Trade SSE CFDs now with XTB Trade SSE Shares now with Etoro

Our team have listed brokers that match your criteria for you below. All brokerage data has been summarised into a comparison table. Scroll down.

Our brokerage comparison table below allows you to compare the below features for brokers offering SSE shares and CFDs.

We compare multiple aspects of brokers to help you make a more education decision when investing in SSE.

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67% of retail investor accounts lose money when trading CFDs with this provider.