How To Buy Prudential Shares

You can buy Prudential shares with one of the brokers below depending on the type of trading you wish to conduct. You can buy Prudential shares with a broker like eToro or you can trade Prudential CFDs with XTB you can begin trading Prudential shares right away.

If you are buying shares in UK or Europe eToro offer 0% free commission on stocks. This is a big eToro selling point.

when a client buys Prudential stock at 1x leverage with eToro its completely free and they are buying the underlying stock. Also with eToro, clients can buy fractional shares – Min deposit is $200, but $50 is the minimum trade on stocks. eToro are one of the cheapest places to buy stocks.

Broker eToro XTB IC Markets AvaTrade Roboforex FP Markets
Used By 20,000,000+ 250,000+ 180,000+ 200,000+ 10,000+ 10,000+
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Scroll down to read our indepth article on How To Buy Prudential Shares. What you should know, Types of trading Prudential Stock and CFD's. Pros and Cons, everything is explained below.

How To Buy Prudential Shares Table of Contents

Prudential Financial Details

Financial Details

Prudential Stock symbol PRU
Prudential Sector and Industry Financials Insurance
Prudential Exchange LSE - London Stock Exchange
52 Week High £1,598.50
52 Week Low £861.00 
Prudential Market Capitalisation 39B
Prudential Average Volume 5,430,797
Prudential PE 26
Prudential EPS 57.6
Stock Currency GBP

Overview of Prudential

Prudential is an British Financials Insurance company currently traded on the LSE which fully known as the London Stock Exchange.

Prudential trades under the stock symbol PRU on the LSE.

Prudential shares are exchanged in GBP on the LSE.

Prudential has a current share price of £1497.50 GBP dated 31/01/2020.

The highest Prudential share price over the last 52 weeks was £1,598.50 GBP and its lowest price over the last 52 weeks was £861.00  GBP. That is a 52 week price range of £861.00  - £1,598.50.

Prudential Trading Volume and PE

Prudential currently has 2.62B active shares in circulation traded through the LSE exchange.

Prudential market capitalization is £39B with an average daily trading volume of 5,430,797 shares.

Trading volume is the amount a security that was traded during over a certain duration. When talking about shares volume refers to the number of shares that have been bought and sold during a given day.

Prudential has a Price Earning Ratio ( PE ) of 26 and earning per share ( EPS ) of 57.6. Generally speaking Prudential having a high P/E ratio means that Prudential investors forsee increased growth with Prudential in the future. The current average market P/E ratio is roughly 20 to 25 times earnings. Companies that are losing money do not have a P/E ratio.

Prudential earnings per share is Disney company profit that's allocated to every Prudential common stock. Earnings per share is calculated by taking the difference between Prudential's net earnings and dividends paid for preferred stock and then dividing that amount by the average amount of Prudential shares outstanding.

Prudential Financial Charts

Financial Details

Prudential Information

Prudential Location & Contact Information

Address 1 Angel Court London, EC2R 7AG United Kingdom
Phone Number 44-20-7220-7588
Website URL

Prudential Executives and Board Members

CEO/Executive Director Michael A Wells
CFO/COO/Exec Dir Mark Thomas Fitzpatrick
Chief Risk & Compliance Officer/Exec Dir James Turner
Prudential Board Member Paul Victor Falzon Sant Manduca
Prudential Board Member Thomas Ros Watjen
Prudential Board Member Sir Howard John Davies

How To Buy Prudential Shares Guide

Buying Prudential Stocks and CFDs

When investing in Prudential you have several options as to what type of investment you wish to conduct. You can buy traditional Prudential shares with one of our listed brokers or you can trade what is known as CFDs or contracts for difference.

We explain in detail the difference between buying Prudential shares with stock brokers and trading Prudential with CFDs below.

Prudential CFD Trading vs Traditional Share Dealing

CFD trading is quite much like stock trading except when you exchange a CFD you do not actually own any Prudential stock.

If you buy Prudential shares with a stock broker you actually own a share of Prudential. When you trade a contract for difference (CFD) you have an agreement with your CFD broker and are speculating that the Prudential price will change up or down.

Lets explain why you would buy Prudential as a CFD instead of as a share.

If you went and brought 100 Prudential shares at $100 a share with a stock broker you own $1000 of Prudential.

The main difference when trading Prudential as a CFD and buying Prudential as a share is contracts for difference offer increased leverage.

Contracts for difference are traded on margin which means to have $1000 invested in Prudential you would not need to invest the full amount as you would with a stock broker. You could invest a fraction of the amount ( known as the CFD margin ) with a CFD to hold a similar position in Prudential. Trading an Prudential CFD allows investors to hold larger positions than their invested amount. Be aware that although investing in an Prudential CFD like this amplifies any potential profit. It always exaggerates your potential losses which may exceed your amount invested.

If you invested in an Prudential share with a stock broker you would only lose the amount you invested as you pay the total cost of your position to your broker upfront. There is no leverage.

An Prudential CFD long would be hoping to profit from a rise in the Prudential share price. An Prudential CFD short would be aiming to profit from a fall in the Prudential stock price. Trading CFDs allows traders to profit from both directions of the Prudential price on the financial exchange. Giving traders greater chance to move with the financial markets.

With traditional Prudential shares you can only profit from a rise in the Prudential stock price.

Prudential CFD and Stock Market Times

When trading in traditional Prudential shares you are limited to when the stock exchange is open. You can only buy and sell with your broker when the market is open.

With CFD trading you can deal 24/7 around the clock.

Buying Prudential Shares with a Broker

Buying shares with a stock broker limits your risk to your initial investment as stock brokers require you to pay for the total amount of your investment. Stock brokers offer no leverage or loans when buying Prudential stock. This limits your risk to your initial amount invested in Prudential. You can only lose the amount invested with traditional Prudential shares. Another benefit of buying Prudential shares with a broker is that you may be eligible to receive Prudential company dividends if applicable.

If you Invest in Prudential via a CFD you have no shareholder privileges as you don't actually own any underlying assets in Prudential. If you buy Prudential stock with a broker you may receive shareholder perks and benefits. There are certain requirements to be eligible for some of these Prudential benefits as in owning a certain amount of stock for a set period.

If you own shares in Prudential you may be eligible to voting rights at Prudential shareholder general meetings.

Prudential Shares and CFDs and Tax

You should confirm with your local tax office but CFDs are free from stamp duty. When trading CFDs losses can be offset against profits when submitting your tax return.

Investment in Prudential Stocks and shares are only exempt from tax if the Prudential shares were brought through an ISA ( Individual Savings Accounts ) or SIPP ( Self Invested Personal Pensions ).

Should I trade Prudential Stocks and Shares or Prudential CFDs?

There are pros and cons to trading in both Prudential Stocks and CFDs. Which is better depends on each investor and a few factors.

Investing in Prudential stocks and shares is better suited for long term investments. Historically Prudential shares provide better returns over the long term, usually a 10 year period.

Prudential CFD trading is more suited to intra day and mid term traders. Wth intra day trading on an Prudential share investors aim to profit on the fluctuating highs and lows of the Prudential price throughout the day. Day trading as you can imagine focuses on profiting from the daily Prudential stock price change.

Both types of trading have different benefits and risks. Make sure you have a good understanding of what you are doing before you invest.

With CFD trading as you can short or long an Prudential stock you can hedge a trade against another trade.

A hedge is an investment that protects the money you have invested from risk. Traders hedge to minimize or offset a loss in value of an Prudential share price for example to a known amount.

Example Cost of Buying Prudential as a CFD Trade and Shares Side by Side

*All values below are estimates and are for illustrative purposes only. Please visit a broker for correct prices.

CFD and Share deals differ from broker to broker so check you are aware of the actual costs with your brokers.

Prudential CFD trade example Prudential Share deal example
Market price £1497.50 £1497.50
Broker Deal Invest £299.5 at 1:5 Margin (20%) Buy at £1497.50 a share
Deal size 100 shares 100 shares
Initial outlay


(Margin = exposure x 20% margin factor)


(100 shares at £1497.50)
Stamp duty No £20
Close price Sell at £1797 Sell at £1797
Estimated Profit

(299.5 point increase x 100 shares = £29950)

*Not including commission fees and taxes

(£179700 - £149750 = £29950)

*Not including commission fees and taxes
Trade Prudential CFDs now with XTB Trade Prudential Shares now with Etoro

Our team have listed brokers that match your criteria for you below. All brokerage data has been summarised into a comparison table. Scroll down.

Our brokerage comparison table below allows you to compare the below features for brokers offering Prudential shares and CFDs.

We compare multiple aspects of brokers to help you make a more education decision when investing in Prudential.

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67% of retail investor accounts lose money when trading CFDs with this provider.