How To Buy Diageo Shares

You can buy Diageo shares with one of the brokers below depending on the type of trading you wish to conduct. You can buy Diageo shares with a broker like eToro or you can trade Diageo CFDs with XTB you can begin trading Diageo shares right away.

If you are buying shares in UK or Europe eToro offer 0% free commission on stocks. This is a big eToro selling point.

when a client buys Diageo stock at 1x leverage with eToro its completely free and they are buying the underlying stock. Also with eToro, clients can buy fractional shares – Min deposit is $200, but $50 is the minimum trade on stocks. eToro are one of the cheapest places to buy stocks.

Broker eToro XTB IC Markets AvaTrade Roboforex FP Markets
Used By 20,000,000+ 250,000+ 180,000+ 200,000+ 10,000+ 10,000+
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Scroll down to read our indepth article on How To Buy Diageo Shares. What you should know, Types of trading Diageo Stock and CFD's. Pros and Cons, everything is explained below.

Diageo Financial Details

Financial Details

Diageo Stock symbol DGE
Diageo Sector and Industry Consumer Staples Consumer Products
Diageo Exchange LSE - London Stock Exchange
52 Week High £3,404.50
52 Week Low £2,253.00
Diageo Market Capitalisation 78.94B
Diageo Average Volume 3,370,415
Diageo PE 70.36
Diageo EPS 48
Stock Currency GBP

Overview of Diageo

Diageo is an British Consumer Staples Consumer Products company currently traded on the LSE which fully known as the London Stock Exchange.

Diageo trades under the stock symbol DGE on the LSE.

Diageo shares are exchanged in GBP on the LSE.

Diageo has a current share price of £3377.50 GBP dated 31/01/2020.

The highest Diageo share price over the last 52 weeks was £3,404.50 GBP and its lowest price over the last 52 weeks was £2,253.00 GBP. That is a 52 week price range of £2,253.00 - £3,404.50.

Diageo Trading Volume and PE

Diageo currently has 2.34B active shares in circulation traded through the LSE exchange.

Diageo market capitalization is £78.94B with an average daily trading volume of 3,370,415 shares.

Trading volume is the amount a security that was traded during over a certain duration. When talking about shares volume refers to the number of shares that have been bought and sold during a given day.

Diageo has a Price Earning Ratio ( PE ) of 70.36 and earning per share ( EPS ) of 48. Generally speaking Diageo having a high P/E ratio means that Diageo investors forsee increased growth with Diageo in the future. The current average market P/E ratio is roughly 20 to 25 times earnings. Companies that are losing money do not have a P/E ratio.

Diageo earnings per share is Disney company profit that's allocated to every Diageo common stock. Earnings per share is calculated by taking the difference between Diageo's net earnings and dividends paid for preferred stock and then dividing that amount by the average amount of Diageo shares outstanding.

Diageo Financial Charts

Financial Details

Diageo Information

Diageo Location & Contact Information

Address Lakeside Drive Park Royal London, NW10 7HQ United Kingdom
Phone Number 44-20-8978-6000
Website URL

Diageo Executives and Board Members

CEO/Executive Director Ivan M Menezes
Chief Financial Officer Kathryn A Mikells Kathy
Chief HR Officer Mairead Nayager
Diageo Board Member Javier Francisco Ferran
Diageo Board Member Ho Kwonping
Diageo Board Member Lord Evan Mervyn Davies

How To Buy Diageo Shares Guide

Buying Diageo Stocks and CFDs

When investing in Diageo you have several options as to what type of investment you wish to conduct. You can buy traditional Diageo shares with one of our listed brokers or you can trade what is known as CFDs or contracts for difference.

We explain in detail the difference between buying Diageo shares with stock brokers and trading Diageo with CFDs below.

Diageo CFD Trading vs Traditional Share Dealing

CFD trading is quite much like stock trading except when you exchange a CFD you do not actually own any Diageo stock.

If you buy Diageo shares with a stock broker you actually own a share of Diageo. When you trade a contract for difference (CFD) you have an agreement with your CFD broker and are speculating that the Diageo price will change up or down.

Lets explain why you would buy Diageo as a CFD instead of as a share.

If you went and brought 100 Diageo shares at $100 a share with a stock broker you own $1000 of Diageo.

The main difference when trading Diageo as a CFD and buying Diageo as a share is contracts for difference offer increased leverage.

Contracts for difference are traded on margin which means to have $1000 invested in Diageo you would not need to invest the full amount as you would with a stock broker. You could invest a fraction of the amount ( known as the CFD margin ) with a CFD to hold a similar position in Diageo. Trading an Diageo CFD allows investors to hold larger positions than their invested amount. Be aware that although investing in an Diageo CFD like this amplifies any potential profit. It always exaggerates your potential losses which may exceed your amount invested.

If you invested in an Diageo share with a stock broker you would only lose the amount you invested as you pay the total cost of your position to your broker upfront. There is no leverage.

An Diageo CFD long would be hoping to profit from a rise in the Diageo share price. An Diageo CFD short would be aiming to profit from a fall in the Diageo stock price. Trading CFDs allows traders to profit from both directions of the Diageo price on the financial exchange. Giving traders greater chance to move with the financial markets.

With traditional Diageo shares you can only profit from a rise in the Diageo stock price.

Diageo CFD and Stock Market Times

When trading in traditional Diageo shares you are limited to when the stock exchange is open. You can only buy and sell with your broker when the market is open.

With CFD trading you can deal 24/7 around the clock.

Buying Diageo Shares with a Broker

Buying shares with a stock broker limits your risk to your initial investment as stock brokers require you to pay for the total amount of your investment. Stock brokers offer no leverage or loans when buying Diageo stock. This limits your risk to your initial amount invested in Diageo. You can only lose the amount invested with traditional Diageo shares. Another benefit of buying Diageo shares with a broker is that you may be eligible to receive Diageo company dividends if applicable.

If you Invest in Diageo via a CFD you have no shareholder privileges as you don't actually own any underlying assets in Diageo. If you buy Diageo stock with a broker you may receive shareholder perks and benefits. There are certain requirements to be eligible for some of these Diageo benefits as in owning a certain amount of stock for a set period.

If you own shares in Diageo you may be eligible to voting rights at Diageo shareholder general meetings.

Diageo Shares and CFDs and Tax

You should confirm with your local tax office but CFDs are free from stamp duty. When trading CFDs losses can be offset against profits when submitting your tax return.

Investment in Diageo Stocks and shares are only exempt from tax if the Diageo shares were brought through an ISA ( Individual Savings Accounts ) or SIPP ( Self Invested Personal Pensions ).

Should I trade Diageo Stocks and Shares or Diageo CFDs?

There are pros and cons to trading in both Diageo Stocks and CFDs. Which is better depends on each investor and a few factors.

Investing in Diageo stocks and shares is better suited for long term investments. Historically Diageo shares provide better returns over the long term, usually a 10 year period.

Diageo CFD trading is more suited to intra day and mid term traders. Wth intra day trading on an Diageo share investors aim to profit on the fluctuating highs and lows of the Diageo price throughout the day. Day trading as you can imagine focuses on profiting from the daily Diageo stock price change.

Both types of trading have different benefits and risks. Make sure you have a good understanding of what you are doing before you invest.

With CFD trading as you can short or long an Diageo stock you can hedge a trade against another trade.

A hedge is an investment that protects the money you have invested from risk. Traders hedge to minimize or offset a loss in value of an Diageo share price for example to a known amount.

Example Cost of Buying Diageo as a CFD Trade and Shares Side by Side

*All values below are estimates and are for illustrative purposes only. Please visit a broker for correct prices.

CFD and Share deals differ from broker to broker so check you are aware of the actual costs with your brokers.

Diageo CFD trade example Diageo Share deal example
Market price £3377.50 £3377.50
Broker Deal Invest £675.5 at 1:5 Margin (20%) Buy at £3377.50 a share
Deal size 100 shares 100 shares
Initial outlay


(Margin = exposure x 20% margin factor)


(100 shares at £3377.50)
Stamp duty No £20
Close price Sell at £4053 Sell at £4053
Estimated Profit

(675.5 point increase x 100 shares = £67550)

*Not including commission fees and taxes

(£405300 - £337750 = £67550)

*Not including commission fees and taxes
Trade Diageo CFDs now with XTB Trade Diageo Shares now with Etoro

Our team have listed brokers that match your criteria for you below. All brokerage data has been summarised into a comparison table. Scroll down.

Our brokerage comparison table below allows you to compare the below features for brokers offering Diageo shares and CFDs.

We compare multiple aspects of brokers to help you make a more education decision when investing in Diageo.

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67% of retail investor accounts lose money when trading CFDs with this provider.