How To Buy Aviva Shares

You can buy Aviva shares with one of the brokers below depending on the type of trading you wish to conduct. You can buy Aviva shares with a broker like eToro or you can trade Aviva CFDs with XTB you can begin trading Aviva shares right away.

If you are buying shares in UK or Europe eToro offer 0% free commission on stocks. This is a big eToro selling point.

when a client buys Aviva stock at 1x leverage with eToro its completely free and they are buying the underlying stock. Also with eToro, clients can buy fractional shares – Min deposit is $200, but $50 is the minimum trade on stocks. eToro are one of the cheapest places to buy stocks.

Broker eToro XTB IC Markets AvaTrade Roboforex FP Markets
Used By 20,000,000+ 250,000+ 180,000+ 200,000+ 10,000+ 10,000+
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Scroll down to read our indepth article on How To Buy Aviva Shares. What you should know, Types of trading Aviva Stock and CFD's. Pros and Cons, everything is explained below.

Aviva Financial Details

Financial Details

Aviva Stock symbol AV
Aviva Sector and Industry Financials Insurance
Aviva Exchange LSE - London Stock Exchange
52 Week High £420.7
52 Week Low £229.6
Aviva Market Capitalisation 15.83B
Aviva Average Volume 10,586,935
Aviva PE 5.79
Aviva EPS 69.8
Stock Currency GBP

Overview of Aviva

Aviva is an British Financials Insurance company currently traded on the LSE which fully known as the London Stock Exchange.

Aviva trades under the stock symbol AV on the LSE.

Aviva shares are exchanged in GBP on the LSE.

Aviva has a current share price of £404.30 GBP dated 31/01/2020.

The highest Aviva share price over the last 52 weeks was £420.7 GBP and its lowest price over the last 52 weeks was £229.6 GBP. That is a 52 week price range of £229.6 - £420.7.

Aviva Trading Volume and PE

Aviva currently has 3.93B active shares in circulation traded through the LSE exchange.

Aviva market capitalization is £15.83B with an average daily trading volume of 10,586,935 shares.

Trading volume is the amount a security that was traded during over a certain duration. When talking about shares volume refers to the number of shares that have been bought and sold during a given day.

Aviva has a Price Earning Ratio ( PE ) of 5.79 and earning per share ( EPS ) of 69.8. Generally speaking Aviva having a high P/E ratio means that Aviva investors forsee increased growth with Aviva in the future. The current average market P/E ratio is roughly 20 to 25 times earnings. Companies that are losing money do not have a P/E ratio.

Aviva earnings per share is Disney company profit that's allocated to every Aviva common stock. Earnings per share is calculated by taking the difference between Aviva's net earnings and dividends paid for preferred stock and then dividing that amount by the average amount of Aviva shares outstanding.

Aviva Financial Charts

Financial Details

Aviva Information

Aviva Location & Contact Information

Address Saint Helen's 1 Undershaft London, EC3P 3DQ United Kingdom
Phone Number 44-20-7283-2000
Website URL

Aviva Executives and Board Members

Chief Executive Officer Maurice Tulloch
CFO Jason Windsor
Chief Operating Officer Erica Arnold
Aviva Board Member Sir Adrian Alastair Montague
Aviva Board Member Patricia Anne Cross
Aviva Board Member George Culmer

How To Buy Aviva Shares Guide

Buying Aviva Stocks and CFDs

When investing in Aviva you have several options as to what type of investment you wish to conduct. You can buy traditional Aviva shares with one of our listed brokers or you can trade what is known as CFDs or contracts for difference.

We explain in detail the difference between buying Aviva shares with stock brokers and trading Aviva with CFDs below.

Aviva CFD Trading vs Traditional Share Dealing

CFD trading is quite much like stock trading except when you exchange a CFD you do not actually own any Aviva stock.

If you buy Aviva shares with a stock broker you actually own a share of Aviva. When you trade a contract for difference (CFD) you have an agreement with your CFD broker and are speculating that the Aviva price will change up or down.

Lets explain why you would buy Aviva as a CFD instead of as a share.

If you went and brought 100 Aviva shares at $100 a share with a stock broker you own $1000 of Aviva.

The main difference when trading Aviva as a CFD and buying Aviva as a share is contracts for difference offer increased leverage.

Contracts for difference are traded on margin which means to have $1000 invested in Aviva you would not need to invest the full amount as you would with a stock broker. You could invest a fraction of the amount ( known as the CFD margin ) with a CFD to hold a similar position in Aviva. Trading an Aviva CFD allows investors to hold larger positions than their invested amount. Be aware that although investing in an Aviva CFD like this amplifies any potential profit. It always exaggerates your potential losses which may exceed your amount invested.

If you invested in an Aviva share with a stock broker you would only lose the amount you invested as you pay the total cost of your position to your broker upfront. There is no leverage.

An Aviva CFD long would be hoping to profit from a rise in the Aviva share price. An Aviva CFD short would be aiming to profit from a fall in the Aviva stock price. Trading CFDs allows traders to profit from both directions of the Aviva price on the financial exchange. Giving traders greater chance to move with the financial markets.

With traditional Aviva shares you can only profit from a rise in the Aviva stock price.

Aviva CFD and Stock Market Times

When trading in traditional Aviva shares you are limited to when the stock exchange is open. You can only buy and sell with your broker when the market is open.

With CFD trading you can deal 24/7 around the clock.

Buying Aviva Shares with a Broker

Buying shares with a stock broker limits your risk to your initial investment as stock brokers require you to pay for the total amount of your investment. Stock brokers offer no leverage or loans when buying Aviva stock. This limits your risk to your initial amount invested in Aviva. You can only lose the amount invested with traditional Aviva shares. Another benefit of buying Aviva shares with a broker is that you may be eligible to receive Aviva company dividends if applicable.

If you Invest in Aviva via a CFD you have no shareholder privileges as you don't actually own any underlying assets in Aviva. If you buy Aviva stock with a broker you may receive shareholder perks and benefits. There are certain requirements to be eligible for some of these Aviva benefits as in owning a certain amount of stock for a set period.

If you own shares in Aviva you may be eligible to voting rights at Aviva shareholder general meetings.

Aviva Shares and CFDs and Tax

You should confirm with your local tax office but CFDs are free from stamp duty. When trading CFDs losses can be offset against profits when submitting your tax return.

Investment in Aviva Stocks and shares are only exempt from tax if the Aviva shares were brought through an ISA ( Individual Savings Accounts ) or SIPP ( Self Invested Personal Pensions ).

Should I trade Aviva Stocks and Shares or Aviva CFDs?

There are pros and cons to trading in both Aviva Stocks and CFDs. Which is better depends on each investor and a few factors.

Investing in Aviva stocks and shares is better suited for long term investments. Historically Aviva shares provide better returns over the long term, usually a 10 year period.

Aviva CFD trading is more suited to intra day and mid term traders. Wth intra day trading on an Aviva share investors aim to profit on the fluctuating highs and lows of the Aviva price throughout the day. Day trading as you can imagine focuses on profiting from the daily Aviva stock price change.

Both types of trading have different benefits and risks. Make sure you have a good understanding of what you are doing before you invest.

With CFD trading as you can short or long an Aviva stock you can hedge a trade against another trade.

A hedge is an investment that protects the money you have invested from risk. Traders hedge to minimize or offset a loss in value of an Aviva share price for example to a known amount.

Example Cost of Buying Aviva as a CFD Trade and Shares Side by Side

*All values below are estimates and are for illustrative purposes only. Please visit a broker for correct prices.

CFD and Share deals differ from broker to broker so check you are aware of the actual costs with your brokers.

Aviva CFD trade example Aviva Share deal example
Market price £404.30 £404.30
Broker Deal Invest £80.86 at 1:5 Margin (20%) Buy at £404.30 a share
Deal size 100 shares 100 shares
Initial outlay


(Margin = exposure x 20% margin factor)


(100 shares at £404.30)
Stamp duty No £20
Close price Sell at £485.16 Sell at £485.16
Estimated Profit

(80.86 point increase x 100 shares = £8086)

*Not including commission fees and taxes

(£48516 - £40430 = £8086)

*Not including commission fees and taxes
Trade Aviva CFDs now with XTB Trade Aviva Shares now with Etoro

Our team have listed brokers that match your criteria for you below. All brokerage data has been summarised into a comparison table. Scroll down.

Our brokerage comparison table below allows you to compare the below features for brokers offering Aviva shares and CFDs.

We compare multiple aspects of brokers to help you make a more education decision when investing in Aviva.

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67% of retail investor accounts lose money when trading CFDs with this provider.