How To Buy Aviva Shares (AV)

Steps To Buying Aviva Shares

  1. Decide how you want to buy Aviva AV stocks and shares.
    Do you want to to trade in Aviva CFD Stocks, Fractional Aviva shares or traditional Aviva Stocks.
  2. Register with an Aviva AV broker that suits your needs. Register with multiple to see which you prefer.
  3. Research Aviva financial reports. Use brokerage research tools and resources.
  4. Decide your budget for Aviva stock and how many Aviva AV shares you want to buy.
  5. Buy or Sell your Aviva shares with your broker by placing an order.

394.55 GBP

Buy Aviva (AV) Stock for 394.55 GBP

Aviva (AV) in Detail

The highest price Aviva stock has been at in the last year is 429.60 GBP and its lowest price the last year was 253.80 GBP.

You can buy Aviva shares with one of the brokers below depending on the type of trading you wish to conduct. You can buy Aviva shares with a broker like eToro or you can trade Aviva CFDs with XTB you can begin trading Aviva shares right away.

If you are buying shares in UK or Europe eToro offer 0% free commission on stocks. This is a big eToro selling point.

when a client buys Aviva stock at 1x leverage with eToro its completely free and they are buying the underlying stock. Also with eToro, clients can buy fractional shares – Min deposit is $200, but $50 is the minimum trade on stocks. eToro are one of the cheapest places to buy stocks.

Broker eToro XTB IC Markets AvaTrade Roboforex FP Markets
Used By 20,000,000+ 250,000+ 180,000+ 300,000+ 10,000+ 10,000+
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*losses can exceed deposits when trading Aviva stock CFDs. CFDs are complex instruments and come with a high risk of losing money rapidly due to leverage. upto 80% of retail investor accounts lose money when trading CFDs. You should consider whether you understand how CFDs work and whether you can afford to take the high risk of losing your money. Scroll down to read our indepth article on How To Buy Aviva Shares. What you should know, Types of Aviva stock trading. Pros and Cons, everything is explained below.

How To Buy Aviva AV Stocks & Shares

You can purchase Aviva shares directly through a brokerage account or one of the various investment applications available. These systems allow you to buy, trade, and keep Aviva stocks from the comfort of your own home or smartphone. The primary distinctions between different Aviva stock trading brokers are primarily in fees and resources supplied. Many of the best Aviva stock trading platforms offer zero commission trading. Make sure you only buy Aviva stock with a well financially regulated Aviva stock broker. You should also spend some time conducting quantitative research (analyse the revenue of Aviva, their net income and earnings) and qualitative research (find out what the Aviva management is like, the competition they face, and how they make money).

Choosing An Aviva Stock Broker

When choosing a Aviva stock broker, make sure you consider the variety of exchanges that the broker offers through which to buy and sell individual Aviva stocks and securities, the commissions and fees charged by the broker for conducting trading in Aviva, and what margin rates the broker offers. You will also need to check that you can open a brokerage account with the broker considering your citizenship status.

Several brokers can be extremely expensive for certain types of citizens if they wish to buy Aviva shares once in a while, whereas other brokers offer their services for free. Not every broker you find online will allow you to buy shares of Aviva; this is because they do not have access to the NASDAQ.

You will need a broker that definitely provides you with access to this exchange. In addition, you should factor into your decision the types of research, educational materials, and account types that the online broker offers to help you meet your investing goals.

If you are hoping to invest to fulfil long-term goals, such as a child’s college education or your own retirement, you may wan to buy AV through a tax-advantaged account, such as an individual retirement account (IRA) or 529. On the other hand, if you require money for larger short-term purposes, such as buying a home or investment property, a taxable investment account may be a more suitable choice.

Finally, make sure you consider the broker's reputation and safety features, as this is highly important. Choose a broker with good reviews or one that is trusted and regulated by a financial regulator.

Full Service Aviva Stock Broker

Full-service Aviva stock brokers personalise their recommendations and charge extra fees, service fees, and commissions. Because of the research and tools that these companies give, most investors are ready to pay these higher costs.

Aviva Discount Broker

With a Aviva stock discount broker, the investor is responsible for the majority of their own Aviva AV research. The broker only provides a trading platform and customer support when necessary.

Steps to buying Aviva AV Stocks & Shares

You've opted to purchase Aviva AV stocks and shares. Let's explore what's in store for you before you can declare yourself an Aviva AV stock shareholder. The procedure is same for any company's stock, and we'll use Aviva AV as an example.

Step 1: Find a regulated Aviva AV stock broker

The exchanges that an online broker has access to is one of their qualities. Because they don't have access to the LSE (The London Stock Exchange), not all brokers allow you to buy Aviva AV stock. You will, of course, require a broker who can provide you with access to this exchange.

When selecting a broker to trade Aviva, we consider a variety of variables, including the broker's costs to trade Aviva stocks and shares, the trading platform, available markets to trade, and the ease with which an account may be opened. Safety is obviously quite important, you must check that your Aviva stock broker is well regulated by a well know financial regulator like the UKs FCA. We only propose regulated safe brokers in our Aviva stock broker list below.

Step 2: Open a Aviva stock trading account

You'll need to open an account when you've found an online Aviva AV broker that meets your needs. This is similar to a standard bank account, and it is usually opened entirely online. Some brokers make it as simple as creating a new Gmail account, while others require a few days to run a KYC background check on you. You will use your Aviva stock broker to hold your Aviva AV shares, so you'll definitely need a broker account to buy and sell Aviva stock.

Step 3: Decide how much you want to invest in Aviva

When deciding how much to invest in Aviva, there are several factors to consider. Determine how much money do you have each month after bills have been paid. This is likely the amount for which you will possess to save and invest. Do not risk money you can not afford to lose on trading Aviva stocks. It is advisable that some of this goes toward an emergency fund or retirement savings. The rest can be used to invest as you wish.

Then, make sure you are aware of what the AV price as this is constantly changing. Having said this, Aviva 52 week high was 429.60 GBP a share and the lowest Aviva stock price in the last 52 weeks was 253.80 GBP.

If you are new to investing you may not be sure of how many Aviva shares to invest in. If you prefer to buy a smaller portion of that share, there is an option to purchase a fractional share. Brokerages such as eToro you to buy these types of traditional share portions.

Step 4: Decide on a Aviva Investment Strategy

You should next decide on an Aviva investment strategy. You can either invest lots of money all at once for the short term, or invest small amounts of money gradually over a longer period of time with more long term goals for your Aviva stocks and shares. This can be done by a technique called dollar-cost averaging. This is where one buys fixed dollar amounts of stock at regular intervals (usually monthly) regardless of that stock’s price. Using this strategy decreases one's risk and can help investors pay less per share on average over the long term. Finally, think about how Aviva AV may fit into your overall portfolio - does AV conflict with other stocks that you own in the same industry category which is Insurance.

Step 5: Fund your Aviva trading account

You will have to have a funded trading account to buy Aviva AV shares. This money must be remitted (deposited) to your stock broker first. This is usually very simple and quick. Modern stock trading platforms exchange Aviva bid and sell prices very quickly.

Bank transfers and credit/debit card deposits are the most frequent methods of deposit. Some brokers, such as eToro, allow you to deposit to your investment account using various electronic wallets such as Paypal.

Step 6: Buy the Aviva AV share

You log into your online brokerage account, search for Aviva AV stock, enter the quantity of shares you want to buy, and then click buy to complete the transaction (execute the Aviva buy order).

Step 7: Check the Aviva AV price regularly

After you've purchased your Aviva AV shares, you're not done yet. It is now critical to keep track of your Aviva stock price and any other financial instruments in your portfolio. This essentially entails sticking to your financial approach. If you bought Aviva AV stock with the intention of owning it for a long time, you may want to attend the annual meeting and get all of the Aviva company news and information.

How To Buy Aviva Stock Guide

How to buy Aviva Stocks & Shares Risks Trading Aviva AV

When it comes to trading, risk is the potential that your Aviva investment might fail to deliver any anticipated monetary gains. This could mean receiving lower returns than expected, or losing the original Aviva investment itself. In very particular forms of trading such as Aviva leveraged trades, this may even mean a loss that exceeds the original deposit.

It can seem particularly exciting to buy shares of an company like Aviva, especially one that is as big and well-known as a company such as Aviva. Therefore, you should take a moment to conduct due diligence regarding Aviva and its stock price history. Stocks of Aviva are exposed to credit risk and fluctuations in the value of its investment portfolio. Aviva investments can be negatively affected by credit deterioration, liquidity, political risk, financial results, interest rate fluctuations, market and economic conditions, sovereign risk, or other factors.

In order to mitigate some Aviva trading risks, evaluate the company by reviewing the documents that they are required by law to file regularly. Annual reports, such as the Form 10-K, and quarterly reports (e.g., Form 10-Q) disclose detailed performance and financial information. Typically, they are referred to in the financial press as earnings reports or quarterly earnings.

Finally, in order to make sure the risks are continually monitored, you should review your Aviva position regularly. Monitor your investments by following your own established investment strategy. If you bought a Aviva share with the idea of holding it over the long term, you should participate in the Aviva annual meeting and analyse any news and information about the company.

Aviva AV Trading Fees

some Aviva stock brokers are currently offering low or no trading fees for trading Aviva. There is also no account minimum, but there are a variety of promotional offers that you should be aware of before investing in Aviva stock. For instance, eToro is offering commission free stock trading when users sign up for a trading account.

How much does it cost to buy Aviva AV Stock

At the time of writing AV is worth 394.55 GBP per share.

How can I buy Aviva AV Stock

You can buy Aviva stock in one of two ways: by putting a AV market order on a stock trading platform, which is executed as soon as possible at the current market price, or by placing a AV limit order, which allows you to designate the highest price you are ready to pay. Choosing how many Aviva shares to purchase is likely to be a more difficult task and depends greatly on your budget and Aviva investment strategy.

Buy Real Aviva Shares

Buying real Aviva shares means you are buy a 100% of each single Aviva AV share you buy. When you buy a real Aviva stock you own the Aviva stock in your name as an underlying asset. You will have to make sure your trading account has adequete funding to for your Aviva stock bid price.

When you purchase a share of stock in Aviva, you are effectively becoming a part owner of that company. Depending on the volume of Aviva shares you own it may entitle you to certain benefits offered by Aviva. Some companies may choose to pay dividends to shareholders or reinvest income in order to expand further.

Buy Aviva Fractional Shares

Aviva Fractional shares allow for investors to buy a certain portion of a stock. This makes it easier for investors to diversify their portfolio, even with small amounts of money. Fractional shares let investors purchase stock based on a dollar amount that they select rather than a Aviva share's whole price.

Aviva Fractional Stocks Disadvantages

Be careful when buying Aviva fractional shares, as they are harder to sell. This is because you need to sell them within the same brokerage account you bought them from, and demand for the purchase of fractional shares is not always at a high point. Fractional shares come in a variety of different increments, so finding a buyer for your Aviva stock and fraction may take longer.

Aviva Fractional Shares Advantages

On the other hand, buying Aviva fractional shares do offer an investor increased control over their portfolio. fractional shares can allow a Aviva stock trader to create a strategy based on desired amounts of each stock. Through this type of method, investors can more easily purchase a variety of different stocks that they can then develop into a diversified portfolio.

Fractional shares also pay proportionate dividends. This means that if you own 50% of a Aviva share, you will receive 50% of the dividends that a full share pays. Depending on the broker you use, it is possible to start investing in Aviva with as little as $5 when employing a fractional share investing strategy.

You can buy Aviva fractional shares with eToro.

Buy Aviva CFD Shares

CFD stands for 'contract for difference'. A CFD is a derivative product that enables traders to trade financial markets, including stocks, Forex, indices and commodities, without having to own the underlying assets. CFD trading lets you speculate on Aviva share prices without having to actually own AV stock. CFDs are complex investment products and they present a high risk to any trader. There is an ever-present threat of unlimited losses for positions that go wrong. On the other hand, buying CFD share in Aviva can be advantageous if you are a trader with a short-term outlook. This is because CFD trading enables a trader to speculate on the price of an asset by going long (buying) or going short (selling).

Aviva CFD Trading vs Traditional Share Dealing

CFD trading is quite much like stock trading except when you exchange a CFD you do not actually own any Aviva stock.

If you buy Aviva shares with a stock broker you actually own a share of Aviva. When you trade a contract for difference (CFD) you have an agreement with your CFD broker and are speculating that the Aviva price will change up or down.

Lets explain why you would buy Aviva as a CFD instead of as a share.

If you went and brought 100 Aviva shares at 394.55 GBP a share with a stock broker you own 39500 GBP of Aviva. The main difference when trading Aviva as a CFD and buying Aviva as a share is contracts for difference offer increased leverage.

Contracts for difference are traded on margin which means to have $1000 invested in Aviva you would not need to invest the full amount as you would with a stock broker. You could invest a fraction of the amount ( known as the CFD margin ) with a CFD to hold a similar position in Aviva. Trading an Aviva CFD allows investors to hold larger positions than their invested amount. Be aware that although investing in an Aviva CFD like this amplifies any potential profit. It always exaggerates your potential losses which may exceed your amount invested.

If you invested in an Aviva share with a stock broker you would only lose the amount you invested as you pay the total cost of your position to your broker upfront. There is no leverage.

An Aviva CFD long would be hoping to profit from a rise in the Aviva share price. An Aviva CFD short would be aiming to profit from a fall in the Aviva stock price. Trading CFDs allows traders to profit from both directions of the Aviva price on the financial exchange. Giving traders greater chance to move with the financial markets.

With traditional Aviva shares you can only profit from a rise in the Aviva stock price. You can buy Aviva CFD stocks and tradional stocks with eToro or XTB

Buying Aviva Stocks and CFDs

When investing in Aviva you have several options as to what type of investment you wish to conduct. You can buy traditional Aviva shares with one of our listed brokers or you can trade what is known as CFDs or contracts for difference.

We explain in detail the difference between buying Aviva shares with stock brokers and trading Aviva with CFDs below.

Example Cost of Buying Aviva as a CFD Trade and Shares Side by Side

*All values below are estimates and are for illustrative purposes only. Please visit a broker for correct prices.

CFD and Share deals differ from broker to broker so check you are aware of the actual costs with your brokers.

Aviva CFD trade example Aviva Share deal example
Market price $394.55 $394.55
Broker Deal Invest $78.91 at 1:5 Margin (20%) Buy at $394.55 a share
Deal size 100 shares 100 shares
Initial outlay


(Margin = exposure x 20% margin factor)


(100 shares at $394.55)
Stamp duty No £20
Close price Sell at $473.46 Sell at $473.46
Estimated Profit

(78.91 point increase x 100 shares = $7891)

*Not including commission fees and taxes

($47346 - $39455 = $7891)

*Not including commission fees and taxes
Trade Aviva CFDs now with XTB Trade Aviva Shares now with eToro

Aviva CFD and Stock Market Times

When trading in traditional Aviva shares you are limited to when the LSE (The London Stock Exchange) stock exchange is open which is 8:00am to 12:00pm GMT on trading days. You can only buy and sell with your broker when the market is open. With CFD trading you can deal 24/7 around the clock.

Buying Aviva Shares with a Broker

Buying shares with a stock broker limits your risk to your initial investment as stock brokers require you to pay for the total amount of your investment. Stock brokers offer no leverage or loans when buying Aviva stock. This limits your risk to your initial amount invested in Aviva. You can only lose the amount invested with traditional Aviva shares. Another benefit of buying Aviva shares with a broker is that you may be eligible to receive Aviva company dividends if applicable.

If you Invest in Aviva via a CFD you have no shareholder privileges as you don't actually own any underlying assets in Aviva. If you buy Aviva stock with a broker you may receive shareholder perks and benefits. There are certain requirements to be eligible for some of these Aviva benefits as in owning a certain amount of stock for a set period.

If you own shares in Aviva you may be eligible to voting rights at Aviva shareholder general meetings.

Aviva Shares and CFDs and Tax

You should confirm with your local tax office but CFDs are free from capital gains and stamp duty tax in the United Kingdom. When trading CFDs losses can be offset against profits when submitting your tax return.

Investment in Aviva Stocks and shares are only exempt from tax if the Aviva shares were brought through an ISA ( Individual Savings Accounts ) or SIPP ( Self Invested Personal Pensions ).

Should I trade Aviva Stocks and Shares or Aviva CFDs?

There are pros and cons to trading in both Aviva Stocks and CFDs. Which is better depends on each investor and a few factors.

Investing in Aviva stocks and shares is better suited for long term investments. Historically Aviva shares provide better returns over the long term, usually a 10 year period.

Aviva CFD trading is more suited to intra day and mid term traders. Wth intra day trading on an Aviva share investors aim to profit on the fluctuating highs and lows of the Aviva price throughout the day. Day trading as you can imagine focuses on profiting from the daily Aviva stock price change.

Both types of trading have different benefits and risks. Make sure you have a good understanding of what you are doing before you invest.

With CFD trading as you can short or long an Aviva stock you can hedge a trade against another trade.

A hedge is an investment that protects the money you have invested from risk. Traders hedge to minimize or offset a loss in value of an Aviva share price for example to a known amount.

How Aviva AV Fits In Your Portfolio

If you're thinking about buying Aviva stock, you should first think about how much of your portfolio is already invested in it. If you increase your Aviva holdings, you may be at risk if the company's performance deteriorates, as it has in the past. Furthermore, you may miss out on the benefits of diversification that come from investing in a number of different equities. You should get investing counsel from a financial expert before making any big changes to your portfolio, whether Aviva-related or not.

Focus on developing a well-diversified portfolio that includes stocks, bonds, funds, and alternative assets if you're new to investing. Make sure the money you want to put into the market isn't needed for something else, like building up an emergency fund that can cover at least three months of costs or paying off high-interest debt (like credit cards).

keep in mind that even the best success stories in the market might turn sour. Consumers are notoriously fickle, and another company could emerge in the future to challenge Aviva. Investing in the market itself, rather than picking the hottest stocks at any one time, is a proven long-term approach.

Finally, keep in mind that the Aviva stock's performance in the past may not be an indicator of future Aviva financial market stock price performance.

Is Aviva A Buy Or Sell

Total volume is made up of buying volume and selling volume. Buying volume is the number of shares, contracts, or lots that were associated with buying trades, and selling volume is the number that were associated with selling trades. Investors will know when to buy Aviva if they have conducted appropriate research and feel confident that the price of that stock will rise in the short or long term. If they are willing to hold onto the stock until it does, then you will know that it is the right time to buy Aviva stock.

Is Aviva Over or Under Valued?

In order to determine if Aviva stock is over or undervalued, one should utilise the P/E ratio. Earnings per share is the amount of a company's net profit divided by the number of outstanding shares. Therefore, the higher the P/E ratio, the more overvalued a stock may be. Conversely, a lower P/E might indicate a more undervalued stock. You should consider the P/E ratio of AV before investing in Aviva stock.

A Aviva stock is thought to be overvalued when its current price does not line up with its P/E ratio or earnings forecast. For example, if Aviva stock price is 50 times higher its earnings, it is likely to be an overvalued stock compared to one that is trading for 10 times its earnings. Other factors to consider when deciding whether Aviva stock is over or undervalued is the change in AV fundamentals, the amount of free cash flow that Aviva has, and their price to book ratio. Aviva has a P/E ratio of 9.04.

Aviva AV Financials 2021

Founded in 1990, Aviva has a 52 week high price of 429.60 and a 52 week low price of 253.80. Aviva has a marketcap of 2,147,483,647 and an average trading volume of 11,327,755. Aviva has 2,147,483,647 shares on the LSE (The London Stock Exchange). Aviva has a P/E ratio of 9.04 and a EPS of 0.44.

Aviva Stock P/E Ratio

The P/E ratio aids investors in determining the Aviva stock market value in relation to its earnings. A Aviva high P/E ratio indicates that a stock's price is high in comparison to its earnings and may be overvalued. A Aviva low P/E, on the other hand, may imply that the present stock price is cheap in comparison to earnings.

In layman's terms, you learn how much the market is willing to pay for Aviva stock based on previous and prospective Aviva earnings.

The Aviva current share price (394.55) divided by its per-share earnings (EPS 0.44) over a 12-month period gives a "trailing price/earnings ratio" of roughly 9.04. In other words, Aviva shares trade at around 9.04x recent earnings. That's comparable to, say, the trailing 12-month P/E ratio for the NASDAQ 100 end of 2021 was around (37.69).

The P/E ratio aids investors in determining a stock's market value in relation to its earnings. A high P/E ratio indicates that a stock's price is high in comparison to its earnings and may be overvalued. A low P/E, on the other hand, may imply that the present stock price is cheap in comparison to earnings.

Aviva Trading Volume and PE

Aviva currently has 2,147,483,647 active shares in circulation traded through the LON exchange.

Aviva market capitalization is $2,147,483,647 with an average daily trading volume of 11,327,755 shares.

Trading volume is the amount a security that was traded during over a certain duration. When talking about shares volume refers to the number of shares that have been bought and sold during a given day.

Aviva has a Price Earning Ratio ( PE ) of 9.04 and earning per share ( EPS ) of 0.44. Generally speaking Aviva having a high P/E ratio means that Aviva investors forsee increased growth with Aviva in the future. Companies that are losing money do not have a P/E ratio.

Aviva earnings per share is company profit that's allocated to every Aviva common stock. Earnings per share is calculated by taking the difference between Aviva's net earnings and dividends paid for preferred stock and then dividing that amount by the average amount of Aviva shares outstanding.

Whats A Good Aviva P/E Ratio?

A “good” Aviva P/E ratio isn't always a high or low ratio in and of itself. A higher Aviva PE ratio than that may be regarded bad, while a lower Aviva PE ratio could be considered better. The market average P/E ratio now runs from 20 to 25, thus a higher PE ratio above that could be considered bad, while a lower Aviva PE ratio could be considered better.

Aviva EPS (Earnings Per Share)

EPS is a widely used indicator for measuring Aviva stock price value since it shows how much money Aviva produces for each share of its stock. Investors will pay more for a Aviva share if they believe Aviva profits are higher than the Aviva stock price, so a higher Aviva EPS signals more value.

Aviva has an earnings per share (EPS) value of 0.44.

Stocks with EPS growth rates of at least 25% over the previous year's levels indicate that a company's products or services are in high demand. If the EPS growth rate has been increasing in recent quarters and years, that's even better.

Aviva PEG Ratio

The PEG ratio, or price/earnings-to-growth ratio, is a measure that helps investors value a business by taking into consideration the company's market price, earnings, and future growth potential. The PEG ratio can show if a stock is overvalued or undervalued in a more comprehensive way.

Aviva share price/earnings-to-growth ratio is computed by dividing its P/E ratio by its growth. A PEG ratio greater than one indicates that shares are overvalued at their current rate of growth, or that they may predict a faster rate of growth.

The PEG ratio, rather just the P/E ratio, provides a more comprehensive picture of Aviva's potential profitability. It could also assist you compare the share prices of different high-growth firms by accounting for growth.

Aviva Trading Volume

Aviva stock trading volume can assist an investor in determining the strength of Aviva stock price momentum and confirming a trend. Aviva stock prices tend to move in the same direction as Aviva trade volume increases. If a Aviva stock price continues to rise in an uptrend, Aviva stock trading volume should rise as well, and vice versa.

Aviva has a trading volume of 11,327,755

The sentiment driving Aviva stock price movement is measured by Aviva trading volume. It informs you of the number of persons involved in the Aviva stock price movement. When Aviva stock trades on low volume, it signifies that only a small number of people are involved in Aviva stock buying and selling transactions. The market interest in Aviva stock can be measured by its trading volume.

Aviva Stock Price Volatility

The Aviva stock price has fluctuated in value during the last year, ranging from 253.80 GBP to 429.60 GBP. The larger the range between the 52 week low and 52 week high price is a prominent metric for determining its volatility.

Investing In Aviva Stocks

Once you have found your Aviva stock broker, opened an account and deposited money, you will be ready to begin investing in Aviva stocks.

From this point onwards, you will have to navigate to the stock within your trading app or on a browser, enter the amount of shares (or dollars you would like to invest with fractional shares) you want to buy, select your preferred order type (e.g., market, limit, etc.) and execute the trade.

For greater control of your money and Aviva shares, you may wish to use a limit order as opposed to a simple market order. Limit orders will allow you to specify the price at which you would like to buy Aviva stock, while market orders automatically execute at the price available from sellers.

In thinly traded securities with large bid-ask spreads, this can result in a fairly sizable difference between what you see the stock trading for and what you actually pay. On your brokerage platform, input a request to buy AV stock at the best current price, or use a more advanced order type mentioned like limit or stop orders. These help purchase shares once the stock price falls below a certain threshold.

Aviva is traded on the LSE (The London Stock Exchange) exchange meaning that it can be bought or sold between the LSE (The London Stock Exchange) trading hours which are 8:00am to 12:00pm GMT.

You may be able to access this service through your online Aviva brokerage. The LSE (The London Stock Exchange) pre-market trading hours terms are 5:05 a.m. and 7:50 a.m. GMT, and after-hours trading conditions are 4:40 p.m. to 5:15 p.m. GMT. ​​ If you place an Aviva stock order outside of available LSE (The London Stock Exchange) trading hours it will be processed once LSE (The London Stock Exchange) trading resumes.

Why Aviva Stocks Fluctuate

Aviva stock market prices are primarily affected by supply and demand economics. In simple terms, when demand for Aviva stock exceeds supply, there is often seen a rise in the price of a stock. The more drastic the demand-supply gap, the higher the Aviva stock price. When there is more Aviva available than people want to buy, however, the price of AV will go down. When there is not enough Aviva stocks for everyone who wishes to buy them, its price will go up. The price of Aviva stock fluctuates based on the number of people who want to buy Aviva stock versus shares those stocks that are available for sale.

The release of an innovative and revenue-driving products or services is one way that Aviva has influenced the AV stock valuation.

Aviva Stock Market Capitalisation

The Aviva market capitalisation (or "Aviva market cap") of a Aviva stock is calculated by multiplying the total number of shares outstanding by the Aviva share price. If a corporation has one million outstanding shares priced at $50 apiece, its market capitalization is $50 million. Aviva has a market cap of 2,147,483,647.

Knowing the marketcap of Aviva allows you to analyse a company in the context of like sized companies in its industry, market cap has greater meaning than share price. A small-cap firm with a $500 million market capitalization should not be compared to a large-cap corporation with a market value of $10 billion.

Aviva Stock Volume Explained

Aviva volume is counted as the total number of Aviva shares that are actually traded (bought and sold) during the trading day or specified set period of time. It is a measure of the total turnover of Aviva shares, and while the same Aviva shares may be traded back and forth multiple times, the overall volume of Aviva stocks is counted during each transaction. The high volume of Aviva stocks is an indicator of its market strength. This is because rising markets with an increasing volume are typically viewed as financially healthy.

The number of Aviva shares bought and sold each day in any given financial instrument, known as volume. Volume is one of the most accurate ways of gauging the money flow of Aviva. Because Aviva is appreciating on high volume, it demonstrates investing in AV as a sustainable move. If you see Aviva stock appreciating on low volume, it could be an unwise move to invest in it. When more money is moving a stock price, it means there is more demand for that stock.

Aviva Stock Splits

The stock price of Aviva has nothing to do with its worth. Because the Aviva share price represents nothing on its own, a 394.55 stock could be more valuable than a 3945.5 stock.

What decides whether a stock is overvalued or undervalued is the relationship between price-to-earnings and net assets. Companies can artificially keep stock prices high by avoiding doing stock splits, but they will lack the underlying basic underpinning. Make no judgments based just on the pricing.

Aviva Dividends Explained

Dividends are payments made to shareholders on a quarterly basis by many companies. Dividend investing is the practise of building a portfolio of stocks that pay dividends on a regular basis over time. These stocks provide a steady source of passive income, which can be useful in retirement.

However, you can't judge a stock only on its dividend. When the underlying company is in jeopardy, companies will sometimes increase dividends to entice investors.

Aviva Stock Value Vs Aviva Stock Price

There is a big difference between Aviva stock value and Aviva stock price. The price of Aviva stock only tells you the company's current value or its market value. So, this price represents how much Aviva stock trades at, otherwise known as the price agreed upon by a buyer and a seller. On the other hand, the intrinsic value of AV is the Aviva stock actual worth in dollars. In simple terms, Aviva price is what you pay for the Aviva stocks you acquire and Aviva value is what the Aviva company gives you in goods or services, i.e., their worth. The value of Aviva tends to be more important for investors, but Aviva price matters more for traders who wish to buy and sell AV

How Many Aviva Stocks Should I Own

While there is no set quantity of Aviva stocks that every investor should own, there are some guidelines to follow. The general rule is to strive to obtain adequate diversification in your portfolio to protect yourself from losses while not overstretching your investments. The number of stocks that will help you attain your goal is the appropriate number for budget and investment strategy.

Selling Aviva Stocks & Shares

It's just as vital to know when to sell Aviva as it is to buy Aviva stocks. Most investors purchase when the stock market is rising and sell when it is falling, but a sensible investor uses a plan that is tailored to their specific financial goals.

If they enter a Aviva correction or a crash, don't be alarmed. These occurrences rarely persist long, and history has shown that the market will eventually recover. Losing money is never nice, but it's a good idea to ride through the downturn and keep your assets because they'll most likely increase again over the very long term.

Aviva Stock For Retirement

Stock market investments have historically provided much higher returns than savings accounts, making them the favoured method for increasing your retirement savings. Some stocks are more volatile than others so if you want to buy a specific stock like Aviva as part of your retirement portfolio you will have to do you own research on its long term volatility. Stocks can provide tax-advantaged growth of your investment funds, but you get to choose whether you want a tax cut now or later. Investing in any stock like Aviva as a retirement strategy in a very long term investment strategy. At least over 10 years.

Aviva Stock Order Types

Before you can begin buying and selling Aviva stocks, you must first comprehend the various sorts of Aviva stock orders and when each is appropriate. We explain the various types of Aviva stock orders below.

Aviva Stock Market order

A Aviva market order is a instant purchase or sale of a Aviva stock at the current best available price on the market. A market order almost always guarantees execution, but not at a certain Aviva stock price. When the primary purpose is to execute a Aviva stock trade as soon as possible, market orders are the best option.

Advantages of a Aviva Market Order

One of the most significant advantages of a Aviva stock market order is that it allows an Aviva investor to enter the Aviva stock at any moment. The Aviva stock buyer need not wait for the order to be completed. A Aviva stock market order has an almost 100 percent likelihood of being carried out. The Aviva stock market order will almost likely be fulfilled as long as there are Aviva stock buyers and sellers.

Disadvantages of a Aviva Market Order

The most significant disadvantage of a Aviva stock market order is that you cannot define the Aviva trade's price. If the Aviva price moves quickly, you may find yourself trading at a price that is much different from what you paid when you placed the Aviva stock order. Be careful of high Aviva stock price volatility and low Aviva stock liquidity and trading volume.

Aviva Stock Limit order

A Aviva limit order is an order to buy or sell a security at a specific price or better. A buy limit order can only be executed at the limit price or lower, and a sell limit order can only be executed at the limit price or higher. A limit order is not guaranteed to execute. For instance, if you wish to buy Aviva shares for no more than $10, you could submit a limit order for this amount and the order will only execute if the price of Aviva stock is $10 or lower. It should be noted that even if Aviva stock reaches the specified limit price set by an investor, the order may not be filled as there may be orders ahead that eliminate the availability of shares at the limit price. In this way, Aviva stock limit orders are executed on a first-come, first served basis. Also note that with a limit order, the price at which the order is executed can be lower than the limit price, in the case of a buy order, or higher than the limit price, in the case of a sell order.

Advantages of a Aviva Limit Order

Using limit orders when purchasing Aviva stock can be beneficial if it is thinly traded, highly volatile, or has a wide bid-ask spread: the difference between the highest price a buyer is willing to pay for an asset in the market and the lowest price a seller is willing to accept. As well as this, a limit order can help if you are looking to receive a specific price for your Aviva stock. It will ensure that the trade does not happen unless you get that price or better. You are able to wait for your price.

Disadvantages of a Aviva Limit Order

A buy limit order does not guarantee execution of your Aviva stock. Execution only occurs when the asset's price trades down to the limit price, and a sell order transacts according to the buy limit order. In this way, you are not guaranteed to trade Aviva stock. If the stock never reaches the set limit price, the trade will not execute. Even if the Aviva stock hits your set limit, there may not be enough demand or supply to fill the order. This is, however, more likely for small, illiquid stocks.

Aviva Stock Stop Order

An Aviva stop order, also referred to as a stop-loss order, is an order to buy or sell a stock at the point in which the price of the Aviva stock reaches a specified price. This is known as the stop price. When the stop price is reached, a stop order becomes a market order. A buy stop order is entered at a stop price above the current market price. A stop order is therefore a type of instruction to trade Aviva shares if its price becomes lower than a specific price that is set, known as the stop price. For example, a stop order at $50 placed by the owner of Aviva stock currently trading at $53 means that it will sell this stock at the market price if the stock price hits $50.

Advantages of a Aviva Stop Order

The main advantage of using a stop order when purchasing or selling Aviva stock is that it provides you with the ability to enter or exit your Aviva stock trades at a future stop price which you can set. The primary benefit of a stop-limit order on your Aviva stock, therefore, is that you can control the price at which the AV order can be executed. Investors should use a stop order to limit a loss on their Aviva stock or to protect a profit on it that they have sold short.

Disadvantages of a Aviva Stop Order

The main disadvantage of a Aviva stock stop order is that it functions like a Market order and does not guarantee the price that you set it at. This depends on the asset's availability at each price level at the moment of execution. Short-term fluctuation in Aviva stock's price could activate the stop price that is set, which is a big disadvantage. The key to success is picking a stop-loss percentage that allows Aviva stock to fluctuate day-to-day, while also preventing as much downside risk as possible. In addition, investors have to make the call themselves on whether or not to take a call on Aviva stock stop orders, meaning that they could sell stocks too soon, or too late. Finally, stop-loss orders used on Aviva stock can also trigger a stock sale, even if the price of Aviva stock dips slightly below the trigger price before quickly recovering.

Aviva Stock Buy Or Sell Stop Order

A buy stop order on Aviva stock is entered at a stop price above the current market price. Investors generally use such a technique to limit a loss or to protect a profit on a stock that they have sold short. Aviva stock buy orders are the price levels set by a trader when they wish to buy Aviva assets in the future. A sell stop order is entered at a stop price below the current market price of Aviva stock. An Aviva stock sell order is the price level set by a trader when they wish to sell an asset in the future.

Monitor Your Aviva Stock Portfolio

It is crucial to periodically review your Aviva investment portfolio and its performance. Once you have bought your Aviva stock alongside other suitable investments, you can use stock tracking apps to follow its progress over time.

Evaluate the performance of your Aviva stock by looking at their annual percent return. This will allow you to compare your Aviva stocks with other investments and gauge how well your investment has performed. You may also wish to look back at the fundamental data gathered at an earlier date to see how it has developed over time. You can compare the information gathered about Aviva stocks to other stocks or benchmarks, such as the S&P 500 and NASDAQ Index.

By analysing these benchmarks you are able to obtain an idea of how your Aviva investment is performing relative to certain industries or the market as a whole. For instance, if you bought Aviva shares in the hope of holding it for a long period of time, you could participate in annual meetings find out about any important news with regards to the company.

If you plan to sell your Aviva stock shortly after witnessing an increase in its price, you may wish to use different position management tools. For instance, you can set a target price at which you want to sell your Aviva share for a profit, or use a stop-loss tool to set a price at which you want to sell a Aviva share to avoid further losses.

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Aviva Financial Details

Financial Details

Aviva Stock symbol AV
Aviva Sector and Industry Financial Insurance
Aviva Exchange LON -
Current Aviva Stock Price (*delayed) $394.55
Stock Open Price $393.80
52 Week High $429.60
52 Week Low $253.80
Aviva Market Capitalisation 2,147,483,647
Aviva Average Volume 11,327,755
Aviva PE 9.04
Aviva EPS 0.44
Stock Currency USD

Overview of Aviva

Aviva is an American Financial Insurance company currently traded on the LON which fully known as the .

Aviva trades under the stock symbol AV on the LON.

Aviva shares are exchanged in USD on the LON.

Aviva has a current share price of $394.55 USD dated 31/01/2020.

The highest Aviva share price over the last 52 weeks was $429.60 USD and its lowest price over the last 52 weeks was $253.80 USD. That is a 52 week price range of $253.80 - $429.60.

Aviva Information

Aviva Location & Information

Aviva Employees 28,596
Year Founded 1990
Aviva IPO
Aviva Head Quarters St. Helens, 1 Undershaft, LONDON, UNITED KINGDOM-NA, EC3P 3DQ GB
Aviva Industry Financial - Insurance
Website URL

Aviva Executives and Board Members

CEO Ms. Amanda Jayne Blanc MBA, ACII

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We compare multiple aspects of brokers to help you make a more education decision when investing in Aviva.

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