How Interactive Investor and WhoTrades Compare in 2023
Interactive Investor or WhoTrades who is better?
Compare INTERACTIVE INVESTOR Versus WHOTRADES and IC Markets broker accounts.
Compare Interactive Investor Vs WhoTrades Side by Side
So you are looking for a broker, Interactive Investor or WhoTrades who should you choose?
When trading on financial markets you will want to know all about who Interactive Investor or WhoTrades are, and how they compare. You will naturally want to know how long Interactive Investor and WhoTrades have been in business and what reputation Interactive Investor and WhoTrades have. On top of this, you will need to discover if Interactive Investor and WhoTrades match your trading needs.
Having a reputable and dependable broker is crucial to your trading. The reason for this is quite a simple one You need to be sure in the knowledge that your money is in a segregated bank account with a financially regulated broker. Let us see how Interactive Investor and WhoTrades compare.
Well in our side by side comparison we make it easier for you to see what is right for you. As with anything the final decision on which broker to trade with should ultimately be based on what and how you going to trade.
Our comparison will help you judge the effectiveness, price, ease of use and support trustworthiness of Interactive Investor and WhoTrades side by side.
If you're itching to start trading, we can assist you in making a well-informed decision when comparing Interactive Investor and WhoTrades. By comprehensively comparing Interactive Investor and WhoTrades features and services, you can choose a trading platform that best suits your needs and preferences. We aim to equip you with the knowledge to make an educated decision and feel confident in your trading journey with Interactive Investor, WhoTrades or an alternative broker.
Our Comparebrokers.co team has painstakingly spent months assessing different brokers accounts. We collected over 1200 data points on Interactive Investor and WhoTrades. To simplify things, we analyzed everything for you and provide the main points in relevant blocks on this page.
Regulation alongside currency availability is important when deciding upon a broker. It is very important when selecting a broker like the Interactive Investor platform or WhoTrades, you can trust with your money with them. To finish off our comparison, let's look at the popular tools and features traders prefer side by side.
The Interactive Investor online trading platform gives traders from all over the world access to over 100
financial instruments including over 100 available instruments. There are over 10,000+ registered customers that have taken advantage
of the Interactive Investor platform.
Interactive Investor are regulated by Financial Conduct Authority (FCA).
WhoTrades is a renowned Cyprus financial trading brokerage
established in 2006.
WhoTrades serves customers globally and are regulated by Cyprus Securities and Exchange Commission (CySEC), Financial Industry Regulatory Authority (FINRA), Securities Investor Protection Corporation (SIPC).
Depending on the country you are trading from Interactive Investor may serve you from a
different business entity to comply with its financial regulators.
WhoTrades is not listed on any stock market, does not disclose its yearly report on its website.
This is not terribly unusual for a broker, but you will want to check all of this out before you continue. Financial regulation is the most important thing to consider. Interactive Investor is listed as a publically traded company so are a reputable broker.
Benefits of Interactive Investor and WhoTrades Compared
Below, we will give you a summary of the benefits Interactive Investor and WhoTrades offer side by side.
Interactive Investor offers a minimum deposit of 1 while WhoTrades have a 100 minimum deposit.
Why smaller trading deposits are good and how Interactive Investor and WhoTrades compare
One primary and self-evident factor to remember is that you must only deposit an amount that fits your financial capacity with either Interactive Investor or WhoTrades. If you have limited financial resources, the broker with the most affordable deposit option will be more appealing. Interactive Investor requires a minimum deposit of 1, whereas WhoTrades mandates a minimum deposit of 100.
One additional factor to consider while venturing into more precarious yet potentially lucrative financial instruments is to limit your speculation to a modest proportion of your designated trading funds.
It's advisable not to be deterred by a broker's higher minimum deposit, whether it's Interactive Investor or WhoTrades, and instead focus on the comprehensive trading features offered by their platform. Frequently, a higher minimum deposit provides access to a wider range of financial assets and research tools on the trading platform.
Interactive Investor allows traders to trade up to 100 financial instruments
while WhoTrades have around 100 on their trading platform.
The more instruments available on Interactive Investor and WhoTrades trading platforms
the more potential financial instruments you can buy or sell for your portfolio.
It is good to have a diverse portfolio and the options available to a user will always vary. Trading is all about grasping potential opportunities
and you seriously do not want to miss out on a trading opportunity due to the limitations of Interactive Investor or WhoTrades.
The Interactive Investor trading platform has 0 stocks listed
while WhoTrades has 0 stocks listed.
Interactive Investor allows retail traders to trade the following assets Forex on the Interactive Investor Web Trader, ProTrader, Tablet & Mobile apps trading platforms.
Alternatively WhoTrades allows retail traders to trade Forex, Social Trading on the WhoTrades Mac, Mirror Trader, Web Trader, Tablet & Mobile apps trading platforms.
Compare Interactive Investor and WhoTrades in more detail below.
Drawbacks of Interactive Investor and WhoTrades Compared
Below we compare what drawbacks Interactive Investor and WhoTrades have side by side.
Various potential downsides can be associated with certain brokers, including Interactive Investor and WhoTrades. One primary drawback is the potential restrictions that may be imposed. Generally, the more diverse investment options available, the more favourable the situation. Another critical aspect to consider is the trading fees and commissions charged by Interactive Investor compared to WhoTrades. High trading fees and commissions can significantly impact potential profits. Additionally, essential factors to consider are the quality of trading research tools, educational resources, and the overall user-friendliness of Interactive Investor versus WhoTrades.
We do not charge an inactivity fee as such, but our standard quarterly fee will be collected regardless of activity on the account.
Withdrawal Processing Time
2-3 business days
US, AF, MM, CI , CU, of CG, LR, IR, IQ, SO, KR, SD, SY, AO, ZW
US, IR, CA, NZ, JP
Interactive Investor Vs WhoTrades Available Financial Markets
The saying 'Variety is the spice of life' holds for financial markets. It is always advisable to have a diversified investment portfolio whether trading with Interactive Investor or WhoTrades. A diversified portfolio with Interactive Investor or WhoTrades can safeguard your investments from significant downturns in any particular market. For instance, when one stock rises, others may follow suit.
Conversely, when the market takes a downturn, it can be disastrous for your investments. The most effective investment portfolios cover potential risks and encompass many businesses and stocks. When creating a diverse investment portfolio with brokers like Interactive Investor or WhoTrades, it is recommended to have access to a variety of tradable assets, commodities, and securities on different trading platforms such as Interactive Investor and WhoTrades.
Interactive Investor Vs WhoTrades Cryptocurrency Trading
Since the creation of Bitcoin, the world of cryptocurrencies has been booming, including on trading platforms like Both Interactive Investor and WhoTrades, and it's not difficult to see why. Cryptocurrencies have the potential to turn modest investments into millions, although this is a rare occurrence. This feat is hard to achieve compared to other financial instruments like stocks and shares. Both Interactive Investor and WhoTrades offer some form of cryptocurrency trading.
Bitcoin is the most popular cryptocurrency, but thousands of altcoins could experience a similar rise. Altcoins follow the same trajectory as Bitcoin, similar to how stocks rise and fall with the market.
Investing in cryptocurrencies with Interactive Investor or WhoTrades is considered a high-risk venture. The prices of cryptocurrencies can experience extreme highs and lows. If you choose to invest in cryptocurrencies, allocating only a fraction of your portfolio or trading budget to it is essential. Crypto trading with Interactive Investor or WhoTrades could lead to one of the most exciting trades you've ever made, depending on the market. Please remember that cryptocurrency availability on Interactive Investor, WhoTrades, and all brokers are subject to regulation.
We compare Interactive Investor vs WhoTrades Crypto options below side by side.
Allows Cryptocurrency Trading (availability subject to regulation)
BTC, BCH, ETH, LTC, DASH, XRP, EOS, EMC, NMC, PPC
Interactive Investor Vs WhoTrades Commission and Fees
knowing your trading and commission fees with Interactive Investor vs WhoTrades is extremely important.
For the majority of the Interactive Investor 100 financial instruments
and WhoTrades 100 available financial
The price you are being presented with will factor in the fee the broker takes. For example, if a financial asset is at 79.6. You might have to pay 79 to enter. Therefore, you will start with a small loss with Interactive Investor and WhoTrades. The bigger the fee, the bigger the issue is. Most alarmingly, some financial assets charge you to hold on to the asset overnight or over the weekend. Some commodities and stocks you are using leverage on may have overnight charges. Please check your fees with Interactive Investor and WhoTrades before you invest because you must know what you are paying.
You ideally want to choose a broker like Interactive Investor or WhoTrades that does not charge too much for withdrawal fees. High trading fees and commissions will eat into your profits. The fees will be noticeable if you have a low budget and do not intend to invest so much with Interactive Investor or WhoTrades. You want the withdrawal fee to be less than one per cent of what you are withdrawing but, more ideally, $5 to $10.
Your location or residence will have an impact on your potential Interactive Investor and WhoTrades fees, of course. Make sure you do your research and check the commission and fees with both Interactive Investor and WhoTrades before you invest anything.
Some brokers will charge inactivity fees. As the name suggests, this occurs when you have been inactive on your account for a certain period.
Also, with Interactive Investor or WhoTrades be aware of or 3rd party payment provider fees and currency conversion fees.
Both Interactive Investor and WhoTrades do charge inactivity fees.
Numerous notifications are usually sent to you as a reminder of dormant Interactive Investor and WhoTrades accounts, giving you sufficient time to decide on the appropriate course of action. You can opt to continue using your Interactive Investor or WhoTrades account, or choose to close it.
Usually, the associated fees for dormant Interactive Investor or WhoTrades accounts are quite minimal, and there is no need to panic, particularly when the issue can be easily resolved. It's always advisable to keep track of your live Interactive Investor or WhoTrades trading account activity to avoid any unnecessary fees or charges.
When you deposit money to a broker like Interactive Investor or WhoTrades you might need to pay deposit fees. The lower, the better. Most preferably, you would have to pay Interactive Investor or WhoTrades nothing for this. If this is the case, it can be a big problem. Constant deposits will eat into your profit, so this will take some consideration before you sign up.
Let's see how Interactive Investor vs WhoTrades compare side by side for commissions and fees.
We do not charge an inactivity fee as such, but our standard quarterly fee will be collected regardless of activity on the account.
Interactive Investor Vs WhoTrades Trading Platforms
We live in an accessible world these days. Therefore, your trading platform has to consider this. The ability to trade with the click of a button is essential and allows you to make trading decisions on the Interactive Investor and WhoTrades platforms when convenient. Without this, you cannot take advantage of every situation that may or may not occur in the financial markets.
Some brokers offer bespoke trading platforms, so if a particular broker does not offer the trading software you are looking for, their proprietary trading platform may be better. You must test this yourself with an Interactive Investor or WhoTrades demo account.
Trading on your mobile with Interactive Investor and WhoTrades can be very useful. Why is this? Well, the stock market sees market movement every second. If you are not near your desktop computer, you will probably be near and have access to your phone and Interactive Investor and WhoTrades mobile trading apps. This way, you can take advantage of all potential trading opportunities mobile trading with Interactive Investor or WhoTrades. For example, a stock might move to an all-time low when you are out. In this instance, having access to mobile trading with Interactive Investor or WhoTrades can help limit your risk and trade on the move.
If you own an iPhone, having an IOS Apple mobile trading app with Interactive Investor or WhoTrades is essential.
Likewise, if you have an android phone, it's crucial to verify if Interactive Investor or WhoTrades broker provides an app compatible with Android devices. If you use Microsoft Windows tablets or phones, you must also check if Interactive Investor and WhoTrades have trading apps compatible with your device.
Interactive Investor Vs WhoTrades Trading Account Types Offered
Interactive Investor Vs WhoTrades Demo Account
A demo account with Interactive Investor or WhoTrades is extremely useful for people without trading experience. This way, you risk none of your money and test your trading skills in a safe environment. For people with next to no knowledge of trading, we recommend fully signing up with an Interactive Investor and WhoTrades demo account.
Interactive Investor Vs WhoTrades Micro Account
Micro accounts are trading accounts used by Forex traders that allow them to trade with smaller amounts of capital than standard trading accounts. Micro accounts require a smaller minimum deposit, usually ranging from $1 to $500, and offer smaller trade sizes than standard accounts, allowing traders to manage their risk more effectively.
If you need a micro account check if Interactive Investor or WhoTrades offer micro trading accounts in your region.
Overall, micro accounts provide a flexible and cost-effective way for Forex traders to enter the market and gain valuable trading experience while minimizing risks. However, traders need to remember that Forex trading carries significant risks, and they should always approach trading with caution and sound risk management strategies.
Interactive Investor does offer clients Micro accounts, while WhoTrades does not offer clients Micro accounts.
Interactive Investor Vs WhoTrades Standard Account
A standard account is available on Interactive Investor and WhoTrades to more experienced traders. This account allows users to trade on stocks, commodities, crypto etc. To open one of these retail investor accounts, users must trade with at least $100. Standard trading accounts are what the majority of people will seek to use.
Both Interactive Investor and WhoTrades do offer clients Standard accounts.
Interactive Investor Vs WhoTrades MAM Account
A MAM (Multi-Account Manager) account is typically used by professional traders. It allows a trader to manage multiple individual trading accounts from a single master account, making it easier to execute trades and manage risk across multiple clients. MAM accounts can help streamline the trading process and improve efficiency for trader and their clients. If you need a MAM account check if MAM accounts are available with Interactive Investor or WhoTrades or alternative.
Both Interactive Investor and WhoTrades do offer clients MAM accounts.
Interactive Investor Vs WhoTrades ECN Account
The primary purpose of ECN accounts is to provide traders with faster execution speeds and better pricing by connecting them directly to the market. ECN accounts allow traders to exploit the tightest spreads and access the deepest liquidity pools.
ECN accounts are used for fast and efficient trading, with lower transaction costs and greater transparency. While they may not be suitable for all traders, those with the necessary experience and expertise can benefit greatly from using an ECN account.
If you need a ECN account check they are available with Interactive Investor or WhoTrades or alternative.
Interactive Investor does not offer clients ECN accounts, while WhoTrades does offer clients ECN accounts.
Interactive Investor Vs WhoTrades Islamic Account
An Islamic account is for people who respect the Quran and want to invest in the Islamic stock market. Islamic trading accounts might seem very niche, but it is essential for those concerned as it follows certain ethics concerning the principles of Islam. They are also referred to as swap-free accounts.
If you need a Islamic account check they are available with Interactive Investor or WhoTrades or alternative.
Interactive Investor does not offer clients Islamic accounts, while WhoTrades does not offer clients Islamic accounts.
Interactive Investor Vs WhoTrades STP Account
Straight Through Processing or STP is where a requested client's trade orders are sent directly to the markets. STP brokers aim to reduce all conflicts of interest. STP is a non-dealing desk trading method aimed mainly at Forex traders.
If you need a STP account check they are available with Interactive Investor or WhoTrades or alternative.
Interactive Investor does offer clients STP accounts, while WhoTrades does not offer clients STP accounts.
Interactive Investor Vs WhoTrades Managed Account
A managed account is a type of investment account where a professional manager or investment firm is responsible for making investment decisions on behalf of the account owner. The account owner typically retains ownership of the underlying assets but delegates responsibility for managing those assets to the manager.
While some managed accounts require significant investment minimums to access the services of a professional manager, many brokers now offer variations of managed accounts that can be accessed with smaller investment amounts. It's important to note that the fees associated with managed accounts can vary widely depending on the level of service the manager provides and the investment strategy employed. Investors should carefully evaluate the costs and benefits of managed accounts before making an investment decision.
Interactive Investor does offer clients Managed accounts, while WhoTrades does not offer clients Managed accounts.
Interactive Investor Vs WhoTrades Withdrawal and Funding Methods
Interactive Investor and WhoTrades have multiple deposit and withdrawal options. Funding and withdrawing from your Interactive Investor and WhoTrades accounts to your chosen payment method should be straightforward. Lets see how Interactive Investor and WhoTrades compare with each other. Be aware that depending on your payment method, there may be additional processing fees from your payment provider or bank for processing and converting your funds. Not all potential fees will come from Interactive Investor or WhoTrades.
Credit cards, Debit Cards, PayPal, Wire Transfer, Neteller, Neteller VIP, Skrill, UnionPay, Bpay, FasaPay, Broker to Broker, POLI, Thai Internet Banking, RapidPay, Klarna, Vietnamese Internet Banking, Online Digital Wallets, USDT (Tether),
Interactive Investor Vs WhoTrades Customer Support Compared
Customer support is essential when trading. Even professional traders will eventually need the help of Interactive Investor or WhoTrades support. Customer support is especially important for traders starting with little knowledge. If you are starting out, you will want to ensure the Interactive Investor and WhoTrades support is always available when needed. Interactive Investor and WhoTrades customer support is not just useful. broker customer support is crucial to your trading success!
Interactive Investor Vs WhoTrades Live Chat
Live chat is important for several reasons. When you encounter a problem with Interactive Investor or WhoTrades trading platforms, it is nice to know that the problem has the potential to be sorted out then and there. Also, speaking to someone live is much less frustrating than speaking to someone through several emails.
Interactive Investor do offer livechat support. On the other hand
WhoTrades do not offer livechat support.
Interactive Investor Vs WhoTrades Email Support
When trading CFDs, stocks, commodities, currencies, cryptocurrencies or any other financial instruments with either Interactive Investor or WhoTrades you will find Email support is also very useful. Sometimes you might have a more complex question requiring a specific part of the Interactive Investor or WhoTrades support team to answer satisfactorily. Email support with Interactive Investor and WhoTrades will be needed.
Both Interactive Investor and WhoTrades offer email support.
Interactive Investor Vs WhoTrades Phone Support
Although most queries can be resolved with the need of a phone call, it is nice when we can explain ourselves with a live human being at either Interactive Investor or WhoTrades. We can get straight to the point, saving us time and frustration.
Both Interactive Investor and WhoTrades offer phone support.
Lets see how Interactive Investor and WhoTrades customer support compare side by side.
Interactive Investor Vs WhoTrades Regulation and Licensing
Never trade on a market that is not sufficiently regulated. Only submit your bank card information or invest money on financially regulated websites. It would help if you made sure with certainty that your money is held with a regulated brokerage. Checking whether Interactive Investor and WhoTrades are regulated is not a hard task. The more reputable and mainstream brokers will proudly display their regulation certificates on their site, and if you cannot see that Interactive Investor or WhoTrades have these in place, please be extremely cautious before you proceed with them.
We compare Interactive Investor Vs WhoTrades financial regulation and licensing side by side below.
Interactive Investor Vs WhoTrades Risk Management Features
When trading with either Interactive Investor or WhoTrades you will want to understand and make full use of all the
risk management features on your Interactive Investor or WhoTrades trading platforms.
We compare side by side the trading risk management features offered by Interactive Investor and WhoTrades below.
Interactive Investor Vs WhoTrades Hedging
What is hedging? Have you ever heard of the expression 'to hedge ones bets'? Hedging means not speculating solely on
the outcome of one event, as holding all your assets in one place could be risky.
Hedging in finance means being able to trade to protect yourself from huge risks by limiting risk using diversification.
Hedging can be done, for example, by speculating on a stock to rise and against it to rise by using different amounts or different amounts of leverage.
Both Interactive Investor and WhoTrades do offer clients hedging.
Interactive Investor Vs WhoTrades Stop Loss
Stop loss orders are very useful for more volatile investments, especially when speculating on a stock or Forex currency pair.
In a normal trade, you cannot lose more than what you invested, but this is not the case when you are using leverage.
Under these terms, it is always good to set a stop loss to protect yourself from any vicious results.
Both Interactive Investor and WhoTrades do offer clients stop losses.
Interactive Investor Vs WhoTrades Limit Orders
Every broker should allow users to place a limit order.
Limit orders are when you have the order to buy a financial instrument at a specific price.
Your trade will be executed when the financial asset hits a set price. Limit orders are extremely useful as they allow you to buy stock at a better price!
It would be very time-consuming to wait for a stock to fall to a price you would ultimately be satisfied by. Therefore, you can already imagine what helping limit orders can be in your trading career.
Both Interactive Investor and WhoTrades do offer clients limit orders.
Interactive Investor Vs WhoTrades Negative Balance Protection
Negative balance protection is there to protect its customers. Customers need protection as trading can be volatile, and not everybody who invests knows the full consequences of their trade.
Negative balance protection works like this: Say you invest $50, but your trade can lose $125 because you have used leverage. You will need $125 available in your account to do this trade.
Negative balance protection is essential, as it would be unfortunate if you received an unexpected bill from a broker one day.
Interactive Investor does not offer clients negative balance protection, while WhoTrades does offer clients negative balance protection.
We hope this Interactive Investor Vs WhoTrades guide has helped you decide who is best to trade with out of Interactive Investor and WhoTrades.
When choosing a broker like Interactive Investor or WhoTrades for trading, it's important to ensure your money is held in a segregated bank account. Your live trading funds with Interactive Investor or WhoTrades are kept separate from the broker's funds and can be returned to you if the broker faces financial difficulties or insolvency when signing up with brokers such as Interactive Investor or WhoTrades, it's crucial to verify that they offer this safeguard. By doing so, you can have greater peace of mind and confidence in the safety of your funds as you engage in trading activities with Interactive Investor or WhoTrades.
Also, before you sign up with online brokers like Interactive Investor or WhoTrades, make sure you know what you are doing. Simple advice, we admit, but we know from experience how many people decide to start trading and then ask questions later. Please know what you are doing with Interactive Investor or WhoTrades before investing money into something.
Beware of the risks that come with trading with Interactive Investor or WhoTrades. The financial markets can be volatile, and investments can go down and up. Educate yourself, and use all Interactive Investor and WhoTrades educational resources and financial research tools. If you are new to trading, sign up for a demo account with Interactive Investor and WhoTrades to find which suits you and your trading style.
Some of you might be thinking about what we mean when we say 'trading style'. Here are a few examples. A day trader using Interactive Investor or WhoTrades will look to open positions and close them on the same day. Day trading in this way will require a broker that specialises in this. To do this with some brokers would be a bad idea because of the commission and fees involved. Check if Interactive Investor and WhoTrades fees match your trading requirements.
Alternatively, you could be on the end of this scale and decide to wait years before you close your investments with Interactive Investor or WhoTrades if your investment strategy is more long-term.
Interactive Investor and WhoTrades Alternatives
If Interactive Investor and WhoTrades are not what you are not quite what you are looking for we list some of the best Interactive Investor and WhoTrades alternatives below.
Other Interactive Investor and WhoTrades Vs Comparisons
If you are still looking for an alternative to Interactive Investor and WhoTrades and want to see how Interactive Investor or WhoTrades compares Vs other brokers check out the Interactive Investor Vs and WhoTrades Vs list below.
Interactive Investor Vs Alternatives
Still not happy have a look at some of our alternative Interactive Investor Vs side by side comparisons below
Interactive Investor Vs WhoTrades Frequently Asked Questions
We answer some of the most frequently asked Interactive Investor Vs WhoTrades questions below.
Is Interactive Investor any Good?
Knowing that a broker is legit is the first thing you should check before signing up with a broker.
Is Interactive Investor legit? - Interactive Investor are regulated by Financial Conduct Authority (FCA)
and have been in business since 1995
Is WhoTrades any Good?
WhoTrades are regulated by Cyprus Securities and Exchange Commission (CySEC), Financial Industry Regulatory Authority (FINRA), Securities Investor Protection Corporation (SIPC) and have been in business since 2006.
Which is better Interactive Investor or WhoTrades?
Interactive Investor and WhoTrades do not have a high rating, so we recommend trading with a more reputable alternative broker.
Is Interactive Investor a con?
Interactive Investor is regulated by Financial Conduct Authority (FCA) and have been in business since 1995.
Interactive Investor is most definitely not a con as they are regulated by major financial regulators.
Is WhoTrades a con?
WhoTrades is regulated by Cyprus Securities and Exchange Commission (CySEC), Financial Industry Regulatory Authority (FINRA), Securities Investor Protection Corporation (SIPC) and have been in business since 2006.
WhoTrades is most definitely not a con as they are regulated by major financial regulators.
What happens if Interactive Investor or WhoTrades go bust?
Interactive Investor and WhoTrades are regulated, which means that as part of their regulatory obligations Interactive Investor and WhoTrades have to offer a certain level of financial protection to their clients. Interactive Investor and WhoTrades should by law keep client funds separate from Interactive Investor and WhoTrades funds. If either Interactive Investor or WhoTrades goes bankrupt, they should not have access to your money. Customer accounts should be segregated. A financial services compensation scheme differs from country to country, so check this on the Interactive Investor and WhoTrades websites and regulators.
Are Interactive Investor or WhoTrades good for beginners?
Interactive Investor and WhoTrades offer low deposits and access to a selection of market insights and news resources. Both Interactive Investor and WhoTrades offer demo accounts. Demo trading accounts are a big plus for Interactive Investor and WhoTrades as it shows they are interested in their customers.