How To Buy Imperial Brands Shares

You can buy Imperial Brands shares with one of the brokers below depending on the type of trading you wish to conduct. You can buy Imperial Brands shares with a broker like eToro or you can trade Imperial Brands CFDs with XTB you can begin trading Imperial Brands shares right away.

If you are buying shares in UK or Europe eToro offer 0% free commission on stocks. This is a big eToro selling point.

when a client buys Imperial Brands stock at 1x leverage with eToro its completely free and they are buying the underlying stock. Also with eToro, clients can buy fractional shares – Min deposit is $200, but $50 is the minimum trade on stocks. eToro are one of the cheapest places to buy stocks.

Broker eToro XTB IC Markets AvaTrade Roboforex FP Markets
Used By 20,000,000+ 250,000+ 180,000+ 200,000+ 10,000+ 10,000+
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Scroll down to read our indepth article on How To Buy Imperial Brands Shares. What you should know, Types of trading Imperial Brands Stock and CFD's. Pros and Cons, everything is explained below.

How To Buy Imperial Brands Shares Table of Contents

Imperial Brands Financial Details

Financial Details

Imperial Brands Stock symbol IMB
Imperial Brands Sector and Industry Consumer Staples Consumer Products
Imperial Brands Exchange LSE - London Stock Exchange
52 Week High £1,669.00
52 Week Low £1,142.00 
Imperial Brands Market Capitalisation 15.76B
Imperial Brands Average Volume 2,361,995
Imperial Brands PE 5.67
Imperial Brands EPS 293.6
Stock Currency GBP

Overview of Imperial Brands

Imperial Brands is an British Consumer Staples Consumer Products company currently traded on the LSE which fully known as the London Stock Exchange.

Imperial Brands trades under the stock symbol IMB on the LSE.

Imperial Brands shares are exchanged in GBP on the LSE.

Imperial Brands has a current share price of £1665.50 GBP dated 31/01/2020.

The highest Imperial Brands share price over the last 52 weeks was £1,669.00 GBP and its lowest price over the last 52 weeks was £1,142.00  GBP. That is a 52 week price range of £1,142.00  - £1,669.00.

Imperial Brands Trading Volume and PE

Imperial Brands currently has N/A active shares in circulation traded through the LSE exchange.

Imperial Brands market capitalization is £15.76B with an average daily trading volume of 2,361,995 shares.

Trading volume is the amount a security that was traded during over a certain duration. When talking about shares volume refers to the number of shares that have been bought and sold during a given day.

Imperial Brands has a Price Earning Ratio ( PE ) of 5.67 and earning per share ( EPS ) of 293.6. Generally speaking Imperial Brands having a high P/E ratio means that Imperial Brands investors forsee increased growth with Imperial Brands in the future. The current average market P/E ratio is roughly 20 to 25 times earnings. Companies that are losing money do not have a P/E ratio.

Imperial Brands earnings per share is Disney company profit that's allocated to every Imperial Brands common stock. Earnings per share is calculated by taking the difference between Imperial Brands's net earnings and dividends paid for preferred stock and then dividing that amount by the average amount of Imperial Brands shares outstanding.

Imperial Brands Financial Charts

Financial Details

Imperial Brands Information

Imperial Brands Location & Contact Information

Address 121 Winterstoke Road Bristol, BS3 2LL United Kingdom
Phone Number 44-117-963-6636
Website URL

Imperial Brands Executives and Board Members

Chief Executive Officer Alison J Cooper
Chief Financial Officer Oliver Tant
Chief Development Officer Matthew R Phillips
Imperial Brands Board Member Therese Esperdy
Imperial Brands Board Member Oliver Tant
Imperial Brands Board Member Alison J Cooper

How To Buy Imperial Brands Shares Guide

Buying Imperial Brands Stocks and CFDs

When investing in Imperial Brands you have several options as to what type of investment you wish to conduct. You can buy traditional Imperial Brands shares with one of our listed brokers or you can trade what is known as CFDs or contracts for difference.

We explain in detail the difference between buying Imperial Brands shares with stock brokers and trading Imperial Brands with CFDs below.

Imperial Brands CFD Trading vs Traditional Share Dealing

CFD trading is quite much like stock trading except when you exchange a CFD you do not actually own any Imperial Brands stock.

If you buy Imperial Brands shares with a stock broker you actually own a share of Imperial Brands. When you trade a contract for difference (CFD) you have an agreement with your CFD broker and are speculating that the Imperial Brands price will change up or down.

Lets explain why you would buy Imperial Brands as a CFD instead of as a share.

If you went and brought 100 Imperial Brands shares at $100 a share with a stock broker you own $1000 of Imperial Brands.

The main difference when trading Imperial Brands as a CFD and buying Imperial Brands as a share is contracts for difference offer increased leverage.

Contracts for difference are traded on margin which means to have $1000 invested in Imperial Brands you would not need to invest the full amount as you would with a stock broker. You could invest a fraction of the amount ( known as the CFD margin ) with a CFD to hold a similar position in Imperial Brands. Trading an Imperial Brands CFD allows investors to hold larger positions than their invested amount. Be aware that although investing in an Imperial Brands CFD like this amplifies any potential profit. It always exaggerates your potential losses which may exceed your amount invested.

If you invested in an Imperial Brands share with a stock broker you would only lose the amount you invested as you pay the total cost of your position to your broker upfront. There is no leverage.

An Imperial Brands CFD long would be hoping to profit from a rise in the Imperial Brands share price. An Imperial Brands CFD short would be aiming to profit from a fall in the Imperial Brands stock price. Trading CFDs allows traders to profit from both directions of the Imperial Brands price on the financial exchange. Giving traders greater chance to move with the financial markets.

With traditional Imperial Brands shares you can only profit from a rise in the Imperial Brands stock price.

Imperial Brands CFD and Stock Market Times

When trading in traditional Imperial Brands shares you are limited to when the stock exchange is open. You can only buy and sell with your broker when the market is open.

With CFD trading you can deal 24/7 around the clock.

Buying Imperial Brands Shares with a Broker

Buying shares with a stock broker limits your risk to your initial investment as stock brokers require you to pay for the total amount of your investment. Stock brokers offer no leverage or loans when buying Imperial Brands stock. This limits your risk to your initial amount invested in Imperial Brands. You can only lose the amount invested with traditional Imperial Brands shares. Another benefit of buying Imperial Brands shares with a broker is that you may be eligible to receive Imperial Brands company dividends if applicable.

If you Invest in Imperial Brands via a CFD you have no shareholder privileges as you don't actually own any underlying assets in Imperial Brands. If you buy Imperial Brands stock with a broker you may receive shareholder perks and benefits. There are certain requirements to be eligible for some of these Imperial Brands benefits as in owning a certain amount of stock for a set period.

If you own shares in Imperial Brands you may be eligible to voting rights at Imperial Brands shareholder general meetings.

Imperial Brands Shares and CFDs and Tax

You should confirm with your local tax office but CFDs are free from stamp duty. When trading CFDs losses can be offset against profits when submitting your tax return.

Investment in Imperial Brands Stocks and shares are only exempt from tax if the Imperial Brands shares were brought through an ISA ( Individual Savings Accounts ) or SIPP ( Self Invested Personal Pensions ).

Should I trade Imperial Brands Stocks and Shares or Imperial Brands CFDs?

There are pros and cons to trading in both Imperial Brands Stocks and CFDs. Which is better depends on each investor and a few factors.

Investing in Imperial Brands stocks and shares is better suited for long term investments. Historically Imperial Brands shares provide better returns over the long term, usually a 10 year period.

Imperial Brands CFD trading is more suited to intra day and mid term traders. Wth intra day trading on an Imperial Brands share investors aim to profit on the fluctuating highs and lows of the Imperial Brands price throughout the day. Day trading as you can imagine focuses on profiting from the daily Imperial Brands stock price change.

Both types of trading have different benefits and risks. Make sure you have a good understanding of what you are doing before you invest.

With CFD trading as you can short or long an Imperial Brands stock you can hedge a trade against another trade.

A hedge is an investment that protects the money you have invested from risk. Traders hedge to minimize or offset a loss in value of an Imperial Brands share price for example to a known amount.

Example Cost of Buying Imperial Brands as a CFD Trade and Shares Side by Side

*All values below are estimates and are for illustrative purposes only. Please visit a broker for correct prices.

CFD and Share deals differ from broker to broker so check you are aware of the actual costs with your brokers.

Imperial Brands CFD trade example Imperial Brands Share deal example
Market price £1665.50 £1665.50
Broker Deal Invest £333.1 at 1:5 Margin (20%) Buy at £1665.50 a share
Deal size 100 shares 100 shares
Initial outlay


(Margin = exposure x 20% margin factor)


(100 shares at £1665.50)
Stamp duty No £20
Close price Sell at £1998.6 Sell at £1998.6
Estimated Profit

(333.1 point increase x 100 shares = £33310)

*Not including commission fees and taxes

(£199860 - £166550 = £33310)

*Not including commission fees and taxes
Trade Imperial Brands CFDs now with XTB Trade Imperial Brands Shares now with Etoro

Our team have listed brokers that match your criteria for you below. All brokerage data has been summarised into a comparison table. Scroll down.

Our brokerage comparison table below allows you to compare the below features for brokers offering Imperial Brands shares and CFDs.

We compare multiple aspects of brokers to help you make a more education decision when investing in Imperial Brands.

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