How To Buy Harley Davidson Stock

You can buy Harley davidson shares with one of the brokers below depending on the type of trading you wish to conduct. You can buy Harley davidson shares with a broker like eToro or you can trade Harley davidson CFDs with XTB you can begin trading Harley davidson shares right away.

If you are buying shares in UK or Europe eToro offer 0% free commission on stocks. This is a big eToro selling point.

when a client buys Harley davidson stock at 1x leverage with eToro its completely free and they are buying the underlying stock. Also with eToro, clients can buy fractional shares – Min deposit is $200, but $50 is the minimum trade on stocks. eToro are one of the cheapest places to buy stocks.

Broker eToro XTB IC Markets AvaTrade Roboforex FP Markets
Used By 20,000,000+ 250,000+ 180,000+ 200,000+ 10,000+ 10,000+
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Scroll down to read our indepth article on How To Buy Harley Davidson Stock. What you should know, Types of trading Harley davidson Stock and CFD's. Pros and Cons, everything is explained below.

How To Buy Harley Davidson Stock Table of Contents

Harley davidson Financial Details

Financial Details

Harley davidson Stock symbol HOG
Harley davidson Sector and Industry Consumer Discretionary Automotive
Harley davidson Exchange NYSE - New York Stock Exchange
52 Week High $52.06
52 Week Low $21.01 
Harley davidson Market Capitalisation 7.39B
Harley davidson Average Volume 2,284,578
Harley davidson PE 38.63
Harley davidson EPS 1.24
Stock Currency USD

Overview of Harley davidson

Harley davidson is an American Consumer Discretionary Automotive company currently traded on the NYSE which fully known as the New York Stock Exchange.

Harley davidson trades under the stock symbol HOG on the NYSE.

Harley davidson shares are exchanged in USD on the NYSE.

Harley davidson has a current share price of $48.06 USD dated 31/01/2020.

The highest Harley davidson share price over the last 52 weeks was $52.06 USD and its lowest price over the last 52 weeks was $21.01  USD. That is a 52 week price range of $21.01  - $52.06.

Harley davidson Trading Volume and PE

Harley davidson currently has 153.67M active shares in circulation traded through the NYSE exchange.

Harley davidson market capitalization is $7.39B with an average daily trading volume of 2,284,578 shares.

Trading volume is the amount a security that was traded during over a certain duration. When talking about shares volume refers to the number of shares that have been bought and sold during a given day.

Harley davidson has a Price Earning Ratio ( PE ) of 38.63 and earning per share ( EPS ) of 1.24. Generally speaking Harley davidson having a high P/E ratio means that Harley davidson investors forsee increased growth with Harley davidson in the future. The current average market P/E ratio is roughly 20 to 25 times earnings. Companies that are losing money do not have a P/E ratio.

Harley davidson earnings per share is Disney company profit that's allocated to every Harley davidson common stock. Earnings per share is calculated by taking the difference between Harley davidson's net earnings and dividends paid for preferred stock and then dividing that amount by the average amount of Harley davidson shares outstanding.

Harley davidson Financial Charts

Financial Details

Harley davidson Information

Harley davidson Location & Contact Information

Address 3700 West Juneau Avenue Milwaukee, WI 53208 United States
Phone Number 1-414-342-4680
Website URL

Harley davidson Executives and Board Members

President/CEO Matthew S Levatich
Chief Accounting Officer Mark R Kornetzke
Pres & COO:Financial Svcs Lawrence G Hund
Harley davidson Board Member Michael J Cave
Harley davidson Board Member Sara L Levinson
Harley davidson Board Member Jochen Zeitz

How To Buy Harley Davidson Stock Guide

Buying Harley davidson Stocks and CFDs

When investing in Harley davidson you have several options as to what type of investment you wish to conduct. You can buy traditional Harley davidson shares with one of our listed brokers or you can trade what is known as CFDs or contracts for difference.

We explain in detail the difference between buying Harley davidson shares with stock brokers and trading Harley davidson with CFDs below.

Harley davidson CFD Trading vs Traditional Share Dealing

CFD trading is quite much like stock trading except when you exchange a CFD you do not actually own any Harley davidson stock.

If you buy Harley davidson shares with a stock broker you actually own a share of Harley davidson. When you trade a contract for difference (CFD) you have an agreement with your CFD broker and are speculating that the Harley davidson price will change up or down.

Lets explain why you would buy Harley davidson as a CFD instead of as a share.

If you went and brought 100 Harley davidson shares at $100 a share with a stock broker you own $1000 of Harley davidson.

The main difference when trading Harley davidson as a CFD and buying Harley davidson as a share is contracts for difference offer increased leverage.

Contracts for difference are traded on margin which means to have $1000 invested in Harley davidson you would not need to invest the full amount as you would with a stock broker. You could invest a fraction of the amount ( known as the CFD margin ) with a CFD to hold a similar position in Harley davidson. Trading an Harley davidson CFD allows investors to hold larger positions than their invested amount. Be aware that although investing in an Harley davidson CFD like this amplifies any potential profit. It always exaggerates your potential losses which may exceed your amount invested.

If you invested in an Harley davidson share with a stock broker you would only lose the amount you invested as you pay the total cost of your position to your broker upfront. There is no leverage.

An Harley davidson CFD long would be hoping to profit from a rise in the Harley davidson share price. An Harley davidson CFD short would be aiming to profit from a fall in the Harley davidson stock price. Trading CFDs allows traders to profit from both directions of the Harley davidson price on the financial exchange. Giving traders greater chance to move with the financial markets.

With traditional Harley davidson shares you can only profit from a rise in the Harley davidson stock price.

Harley davidson CFD and Stock Market Times

When trading in traditional Harley davidson shares you are limited to when the stock exchange is open. You can only buy and sell with your broker when the market is open.

With CFD trading you can deal 24/7 around the clock.

Buying Harley davidson Shares with a Broker

Buying shares with a stock broker limits your risk to your initial investment as stock brokers require you to pay for the total amount of your investment. Stock brokers offer no leverage or loans when buying Harley davidson stock. This limits your risk to your initial amount invested in Harley davidson. You can only lose the amount invested with traditional Harley davidson shares. Another benefit of buying Harley davidson shares with a broker is that you may be eligible to receive Harley davidson company dividends if applicable.

If you Invest in Harley davidson via a CFD you have no shareholder privileges as you don't actually own any underlying assets in Harley davidson. If you buy Harley davidson stock with a broker you may receive shareholder perks and benefits. There are certain requirements to be eligible for some of these Harley davidson benefits as in owning a certain amount of stock for a set period.

If you own shares in Harley davidson you may be eligible to voting rights at Harley davidson shareholder general meetings.

Harley davidson Shares and CFDs and Tax

You should confirm with your local tax office but CFDs are free from stamp duty. When trading CFDs losses can be offset against profits when submitting your tax return.

Investment in Harley davidson Stocks and shares are only exempt from tax if the Harley davidson shares were brought through an ISA ( Individual Savings Accounts ) or SIPP ( Self Invested Personal Pensions ).

Should I trade Harley davidson Stocks and Shares or Harley davidson CFDs?

There are pros and cons to trading in both Harley davidson Stocks and CFDs. Which is better depends on each investor and a few factors.

Investing in Harley davidson stocks and shares is better suited for long term investments. Historically Harley davidson shares provide better returns over the long term, usually a 10 year period.

Harley davidson CFD trading is more suited to intra day and mid term traders. Wth intra day trading on an Harley davidson share investors aim to profit on the fluctuating highs and lows of the Harley davidson price throughout the day. Day trading as you can imagine focuses on profiting from the daily Harley davidson stock price change.

Both types of trading have different benefits and risks. Make sure you have a good understanding of what you are doing before you invest.

With CFD trading as you can short or long an Harley davidson stock you can hedge a trade against another trade.

A hedge is an investment that protects the money you have invested from risk. Traders hedge to minimize or offset a loss in value of an Harley davidson share price for example to a known amount.

Example Cost of Buying Harley davidson as a CFD Trade and Shares Side by Side

*All values below are estimates and are for illustrative purposes only. Please visit a broker for correct prices.

CFD and Share deals differ from broker to broker so check you are aware of the actual costs with your brokers.

Harley davidson CFD trade example Harley davidson Share deal example
Market price $48.06 $48.06
Broker Deal Invest $9.612 at 1:5 Margin (20%) Buy at $48.06 a share
Deal size 100 shares 100 shares
Initial outlay


(Margin = exposure x 20% margin factor)


(100 shares at $48.06)
Stamp duty No £20
Close price Sell at $57.672 Sell at $57.672
Estimated Profit

(9.612 point increase x 100 shares = $961.2)

*Not including commission fees and taxes

($5767.2 - $4806 = $961.2)

*Not including commission fees and taxes
Trade Harley davidson CFDs now with XTB Trade Harley davidson Shares now with Etoro

Our team have listed brokers that match your criteria for you below. All brokerage data has been summarised into a comparison table. Scroll down.

Our brokerage comparison table below allows you to compare the below features for brokers offering Harley davidson shares and CFDs.

We compare multiple aspects of brokers to help you make a more education decision when investing in Harley davidson.

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67% of retail investor accounts lose money when trading CFDs with this provider.